If your company isn’t investing in search engine optimization, better known as SEO, you’re missing out on a lot of traffic. A solid SEO campaign can help increase visibility for your small business by allowing you to rank higher in search engine results.

But you don’t have to take our word for it. Instead, continue reading below for three statistic-backed reasons SEO is essential to the success of your small business.

1. Majority of Website Traffic Comes From Organic Searches

According to Bright Edge, 53 percent of website traffic that can be tracked comes from organic searches. This means not using organic search could be costing your small business more than half of its potential viewers.

Organic searches are those that aren’t paid for. These search engine results originate through SEO content. Although much SEO content is written, other forms of content continue to become popular. Videos, graphics and even audio have the potential to help you rank highly in SERPS (search engine result pages).

2. Many People Use Location-Based Searches

According to Think With Google, around one in three mobile searches are related to location. If your small business has a physical location, this is excellent news. SEO can help you rank when people search for things like “dental offices near me” or “best real estate agent near me.”

Incorporating location-based keywords in your SEO campaign can help you rank highly for your area. For example, let’s look at a general dentistry office located in Tampa, Florida.

A few examples of location-based keywords you may use are:

  • Dentist near me
  • Dental office near me
  • Teeth cleanings in Tampa, FL
  • Best dentist in Tampa, FL
  • General dentistry in Hillsborough County
  • Best Tampa dentist

These are only general examples. Efficient keyword research can help you develop a specific SEO plan that will work for your small business.

3. Most People Make Relevant Actions Before Purchasing

According to Think With Google, 79 percent of people took a relevant action on their phone before making a purchase. Relevant actions are generally things included in your call-to-action (CTA).

A call-to-action is a brief paragraph at the end of your marketing content. It tells the reader what you want them to do after reading your article, blog, email or other content forms. A well-written CTA is a crucial part of all SEO marketing campaigns.

A CTA may ask the reader to:

  • Click through to a product page
  • Sign up for an email newsletter
  • Join a rewards program
  • Follow your business on social media
  • Redirect to a landing page

These are only a few examples. A call-to-action can be anything relevant to your company and the content it’s attached to.

SEO Is Essential for Small Business Success

SEO is essential for small business success. If you had any doubts, the three statistic-backed reasons above should clear those up. Need professional assistance? VisionPath Marketing is here to help you begin creating an effective SEO strategy. For more information on how we can help, visit our website today.