Every business should have a website. While some only use social media platforms for advertising their products or services, we highly recommend that small business owners launch a website of their own. If you want to drive more conversions, don’t just rely on social media. Instead, launch a professionally designed website to attract more customers and drive sales. Below are the reasons why it’s a must to have an actual website:

A Website is a Digital Asset

Your website is one of the digital assets you own. With social media, you’re required to follow guidelines and the platform could suddenly disappear without warning. If you want a permanent asset, launch a website of your own.

Launch a Website to Have Full Control

While social media can still help your business, it’s always best to launch a website of your own. You can practically do anything with your website, from changing the layout to building an email list or publishing any type of content. There may be limits with social media, and users are required to follow certain guidelines. With a website, all you need is to hire professionals to help you design and maintain a professional-looking website, yet you have the last say on what to publish or how to design it.

Your Site Works with SEO

You need SEO for Google to give you a better ranking in the SERPs. Social media doesn’t directly impact SEO but optimizing your website can. Remember, 92.96 percent of global traffic comes from Google searches, and SEO drives more traffic than social media. If you don’t have a website yet, now’s the time to get started.

Websites Offer Analytics

Google Analytics helps you analyze website traffic. You have data about the type of user who visits the website, how long they stayed, which pages they accessed, and more detailed data. Social media also has analytics, but it’s not as detailed as what Google provides. As a business, you need more information from each visitor as that can help you hone your marketing strategies and improve your product or service.

Websites Help Create More Conversions

If you want to convert more sales, having a website is the way to go. While social media can somehow help you gain customers, it may not be the best option as it’s so crowded and there are a lot of distractions. With your website, the customer can focus only on your business, nothing else.

How VisionPath Marketing Can Help

Investing in a professional website is a must for every small business. And you’ve come to the right place. Businesses trust Vision Path Marketing for their digital marketing strategies. With our expertise, we can help you create brand awareness and help drive more conversions. We don’t just help you launch a great website, but our team of digital marketing experts can effectively help market your product or service too. Please reach out to us today for an appointment.