You likely read many blogs online regularly or may even subscribe to a small business blog or two. If so, you’re already on the right track to creating your very own small business blog. After all, observing the blogs and tactics of others is a great way to find what you should – and shouldn’t – do in your own blog.


The Importance of a Small Business Blog

Having a small business blog is actually one of the key ways to increase traffic online and to improve your engagement across social media platforms as well as strengthen your results in online internet searches. Though technically not social media itself, blogging is an integral part of internet marketing.

A blog is the place where you are able to promote your own content and establish your small business’s credibility. On the blog, you’re able to write about your areas of expertise, your products and services, and more. Think of it as your mouthpiece to the world. It’s the way you nurture current relationships and build future ones. Since we at VisionPATH value relationships so deeply, we couldn’t think of a marketing strategy that didn’t involve some level of building them up. And we think setting up a small business blog is the best way to do just that.


Starting a Small Business Blog

We recommend that you set up your blog using a WordPress site. You can use the free version of WordPress, but that is not recommended because then your url will include “wordpress” in it. Purchasing web space from WordPress is a much better option.

Setting up a small business blog is one of the more tedious features of social media strategy. It can be done on your own, but if there is an area where you certainly want to have a professional’s help, the blog is it. Some things you’ll need to consider are your blog’s title, what primary products and services to discuss on the platform, and what your posting schedule will look like.

There’s no point in setting up your small business blog until you have a firm plan in place as to how to use it. Before you begin setting up, you need to know your blog’s title, website address, and the server you’ll use to post it. Once you’re ready with this information, you have what you need to start your small business blog.

Chances are, you know the importance of blogging in business today. If you’re like most people, you just can’t find the time. VisionPATH’s Matrix RDS launches periodic blog postings that are designed to engage your audience, creating authority for you and top of mind awareness for your business. Let us help you get started with your small business blog today so you can start your new year off with a bang! And if you’re having trouble deciding how to best get started, we can help with that, too.


VisionPATH Business Solutions offers personalized consulting and advisory services to companies large and small. We have a long-standing reputation of providing honest, individualized advice to our clients. No matter your need, whether it is to capture new market share, to streamline processes and cut costs or to add services and grow your business, you can rely on VisionPATH to provide you with honest advice to help you achieve your goals.