The popularity of and high demand for online shopping mean that people have multiple options for where to spend their money. If they can’t navigate your business website quickly, the competition is just a click away. Below are seven strategies to improve your company’s online presence.
Mobile Optimization
A user should be able to navigate your business website just as easily on a smartphone or tablet as on a desktop or laptop computer. Google also penalizes websites that have not yet optimized for mobile, something you obviously want to avoid.
Easy-to-Access FAQ and Contact Pages
Answering the same questions over and over isn’t a good use of anyone’s time. Be sure to create a comprehensive Frequently Asked Questions (FAQ) page and make it easy for people to find on your website. Adding multiple contact options such as chat, email, and calling by phone is a good idea too.
Multiple Photos of Every Product
Customers want and expect to see several pictures of a product, preferably from multiple angles and at least one shot of someone using it. It’s worth investing in a professional photographer to get quality pictures. The old expression that a picture is worth a thousand words is never truer than when trying to sell a product online.
Inspire Trust by Posting Online Reviews
People trust others who have used a product or service far more than they do the company trying to sell it. Be sure to ask your customers to leave a review, whether you think it will be positive or negative. Allowing the negative reviews to post along with the positive ones demonstrates that your company is willing to learn from its mistakes. It also makes it appear more authentic to have a range of opinions expressed.
Create a Responsive Business Website That is Easy to Navigate
Amazon was one of the first online businesses to use responsive design, which means that the website learns a shopper’s patterns and interests and suggests items accordingly. This has now become a customer expectation. Additionally, ensure that your website isn’t loaded down with overpowering graphics or too dense with text. Both of these can make it difficult for visitors to find what they need.
A Functional Search Bar
Part of good navigation is having an easy-to-use search bar. People should be able to find what they need by size, color, price, manufacturer, and several other factors within seconds. Studying patterns in search queries can help you tweak the search bar to provide as much detail as possible.
Multiple and Secure Payment Options
The more options you give someone to pay, the more likely you will attract a new customer. Major credit cards, debit cards, PayPal, and some of the newer options such as Fintech are some of the possibilities. You also need to ensure the payment processor you choose encrypts sensitive customer information.
Does Your Website Need an Overhaul?
Don’t despair if the above sounds like a lot of work. Whether you want to start a new business website from scratch or upgrade the one you have, visionPATH can help. Contact us today to learn more about web design and our many other marketing services.
