The experience your customers have when working with your business can be a significant factor in your success. Ensuring your customers have positive, seamless interactions with your business, from the first point of contact through their purchase and beyond, will improve your brand’s reputation and customer retention rates. As with so many things today, using the right technology can help you achieve a variety of goals. Here are seven ways your business can improve its customer relations using technology. 

1. Keep Them Updated

Customers dislike being kept in the dark when they are dealing with a business. Technology gives you the ability to bring them into the loop by injecting more visibility into your processes. If your customer places an order, you can immediately send them a confirmation email with a link to track the order fulfillment and shipping progress. 

2. Collaborate and Coordinate

One of the most basic things technology can help your business do is collaborate and coordinate. From your customer’s point of view, it’s incredibly frustrating to deal with a company in which different business units or functions don’t communicate. You can create a more seamless customer experience when everyone is on the same page. 

3. Automate Marketing Processes

Technology can help you automate many marketing functions that were once time-consuming and costly. This includes automated follow-ups with customers via email and posting some status updates on social media sites. 

4. Collect Customer Insights

Technology gives you the ability to collect and analyze information about your customers. You can learn more about the wants and needs of your target audience. Customer insights can also tell you what you are doing right in terms of digital marketing and what areas of your approach could use some improvement. 

5. Personalize the Customer Experience

The data you collect about your customers and your interactions with them helps you personalize the customer experience. You can instantly know where someone is at in the customer journey and tailor your message to meet their particular needs and goals. 

6. Deliver Better Support

Offering support from 9-5 Monday-Friday has become a thing of the past. Customers have much higher expectations of the brands they do business with. Using technology, such as AI-powered chatbots, your business can now offer 24/7 customer support. 

7. Stay Connect With Customers

Consumers have grown accustomed to staying connected with the brands they support through various online channels like email and social media. You can create and maintain meaningful connections with your clients by using the right digital marketing strategies. 

Take Your Customer Relations to the Next Level With visionPATH Marketing

Having the right technology in place is only the first step toward achieving your business goals. At visionPATH Marketing, we help clients take their customer relations to the next level by converting prospects to clients and retaining existing clients long-term. We offer comprehensive digital marketing solutions that help you get found and chosen by your target audience. Our digital marketing specialists will partner with you to create a winning strategy to achieve your goals. Contact us today to schedule a free consultation to learn more.