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Running a small business certainly isn’t easy, and achieving small business growth without deploying the right strategies is nearly impossible. Fortunately, there is no shortage of ways to double, triple, or even quadruple your revenue in 2022. These nine tips can help you expand extremely fast and keep up the momentum once you have started grabbing significant market share.

1. Niche Down Your Marketing Message

Without a detailed idea of who your ideal customer actually is, it’s going to be very difficult to maximize your top line and your bottom line. The good news, however, is that taking a bit of time to think deeply about your target market can put your marketing ROI on steroids in short order.

Start by asking yourself who is already seeking the products and services that you offer. Get inside this target customer’s head, and figure out exactly how they want to be talked to. When you make the goal of your marketing efforts only to attract your best prospects, you’ll find that new customers are often happy to send referrals your way.

2. Sell by Educating

A prospective customer has to trust your company before they are willing to buy from you. One easy way to establish your small business as an authority in your industry is to create the best educational content around.

Think about the problems that your perfect buyer currently has. Then, brainstorm all of the ways that you can help them solve this problem on their own. The key here is not to hold back any information. If you approach your content marketing with a genuine desire to help members of your target market, then prospects can turn into paying customers with lightning speed.

3. Review Your Business Plan

Do you have a detailed map of the competition in your area? Do you know exactly what differentiates your company’s offerings from a prospect’s other options?

It’s easy to write a business plan at the beginning of your venture and then end up altering course as soon as you start to struggle. However, the most successful small businesses are constantly revising their plans to make sure everything is on the right track. Getting in the habit of reviewing your business plan will also ensure that you develop the levels of maturity that are necessary to navigate periods of rapid growth.

4. Get Rigorous With Your Metrics

“What gets measured gets managed” might be a phrase you’ve heard before, and there’s a reason that so many successful entrepreneurs focus on metrics. At the very least, your small business needs to be measuring:

  • Gross Profit
  • Current Liabilities
  • Lifetime Customer Value

The three measures above are the absolute bare minimum. If your small business currently does online marketing, then you’ll also want to make sure that you’re measuring your website’s weekly traffic numbers and the conversion rates from every advertising channel that you are using.

5. Develop a Targeted Social Media Strategy

Focusing on vanity metrics, such as follower numbers and subscribers, is a common mistake of small businesses that are building a social media presence. Instead, treat every social media channel as simply another advertising medium.

While Facebook, Instagram, TikTok, and Twitter are fantastic places to get some initial attention, it takes targeted messaging to convert that attention into revenue. Most social media posts that you make should have a call to action with a tracking link that lets you measure the response rate to your content. If you’re giving out high-quality information to the right audience, then your social media fans will thank you for telling them how to learn more about what your business offers.

6. Consider Hosting an Online Event

Hosting a webinar or even a full-scale online conference can be a great way to build goodwill among your target audience. No matter which industry your small business is in, this will be an effective growth strategy if it’s done right. Moreover, a webinar that you host doesn’t actually have to be live every time somebody views it. You can simply record the webinar once, offer prospective customers access in exchange for their contact information, and collect leads on auto-pilot all day long.

7. Personalize Your Advertising

More and more, prospects expect to be presented with relevant offers in online ads. Fortunately, several of the largest advertising platforms on the internet today do most of the heavy lifting on this for you. Google, for example, will show your pay-per-click adjustments to prospects that their algorithms have determined are more likely to be interested in what you are selling. Likewise, Facebook and Instagram have extensive personalization capabilities embedded in their advertising platforms.

8. Put Customer Service First

As much as you might not like to hear it, the average consumer has an extraordinary amount of power and influence in today’s business environment. Something as small as one terrible Yelp review can sink your growth efforts in a hurry, and that’s not to mention how fast negative publicity can go viral on Twitter. If you want your customers to reward you with repeat business, then you need to treat like them gold.

9. Hire a Reputable Marketing Firm to Help You Grow

In 2022, there’s absolutely no reason to try and grow your small business without the help of expert marketers. Advertising technology is changing incredibly fast, and there is only so much that you can do yourself. To find a trustworthy marketing firm that can help take your small business to the next level, look for an experienced team that specializes in a variety of platforms and strategies. You never want to be completely dependent on one advertising channel, and hiring a firm with versatile capabilities helps you mitigate that risk.

Looking for a Small Business Growth Partner You Can Trust?

Since 2014, VisionPATH Marketing has been helping small businesses in South Carolina grow beyond their wildest dreams. We start by taking the time to understand exactly what your short-term, medium-term, and long-term goals are before identifying the most promising strategies to help you get exactly to exactly where you want to be.

We strive to establish ourselves as a reliable, trustworthy partner for each and every one of our clients. To give you the ultimate edge over the competition, we use a variety of the latest techniques in:

  • Search Engine Optimization (SEO)
  • Online Branding
  • Web Design
  • Digital Advertising
  • Social Media
  • And Much More!

To schedule your No-Cost Introductory Session, contact us by live chat, phone, or e-mail today!