Digital marketing is daunting for anybody who’s new to the game, and doubly so for small business owners. You’re juggling a lot of responsibilities: you’ve got staff to manage, a business to run, tax forms to fill, and you’re probably not paying yourself enough.

If you’re not sure where to begin when it comes to a digital marketing strategy, the best thing you can do for your company (and your own peace of mind!) is to partner with a professional marketing company like visionPATH Marketing.

Even if you’re on a limited budget, digital strategies are often some of the most affordable methods for marketing out there. With the right marketing plan and advice, you can emulate the big dogs and achieve sustainable business growth.

Here are a few pieces of digital marketing that will make the biggest impact for your small business:

Content Marketing

If content marketing isn’t in your business strategy plan, it should be. Put simply, content marketing flips the dynamic between the ad campaign and the target audience. They’re seeking out your content because it’s important to them.

Content marketing means one thing: Not interrupting what your audience is interested in, and instead, being what they’re interested in. Content marketing provides something of value and brings leads to your website. Good content makes them stick around.

Email Marketing

You probably see email marketing whenever you open your inbox. It’s a core component of small business marketing. The best thing about it? It’s easy to automate.

Email marketing campaigns are an absolute must in small business management. You’ll need to build a subscriber list (with good content!) – but once you’ve done that, email marketing will keep your leads warm and your conversions high.

Social Media

Quick – without thinking about it – what’s your social media marketing strategy? If you’re drawing a blank, it’s high time you devised a proper plan. Social media offers you a lot of power in developing your brand.

What’s more, it’s a great way to interact with people on a personal level and build a loyal customer base. Many small business owners underestimate the value of social media or aren’t particularly active.

But between Facebook, Instagram, Tiktok, and YouTube you’ve got access to your entire local customer base – and you retain total control of your image.

Pay-Per-Click Marketing

Pay-per-click (PPC) marketing means running ads where you only pay when somebody clicks on them. This is marketing for small business that is built to scale.

Facebook ads are a fantastic go-to provider for this service, as they own Instagram as well. Their campaigns are completely customizable, allowing you to spend as much (or as little) as your budget allows.

On top of that, the platform allows you to tailor your campaigns on the fly. You can refine everything and anything until you’re getting the most bang for your buck.

We’ll Help You Create A Dynamic Digital Marketing Strategy

Every business is different. And yet, all the small business advice we’ve outlined here applies to everybody. Contact VisionPath Marketing for marketing packages, SEO advice, and to learn more about improving your online presence.