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VisionPATH

Positive Online Customer Reviews are Key for Small Business Success

Positive Online Customer Reviews are Key for Small Business Success

By | Digital Marketing, Facebook Marketing, Internet Marketing, Online Marketing, Online Strategy, Small Business Strategy, Social Media Marketing, Uncategorized

It seems like everyone is online these days. People shop on their phones, do product research, ask questions and post reviews regarding their purchases and services experiences. Businesses now get remarkable business exposure online—both good and bad, depending on the performance of their products and services. According to several studies, between 69% and 90% of…

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12 Ways to Breathe New Life into Old Blog Posts

12 Ways to Breathe New Life into Old Blog Posts

By | Content Marketing, Digital Marketing, Email Marketing, Facebook Marketing, Inbound Marketing, Marketing Strategy, Online Marketing

Every savvy marketer today knows that producing consistent, fresh content is important to generate traffic, to attract new customers, and to keep their attention. But that can be quite challenging. Coming up with valuable, interesting and relevant material and optimizing it for SEO can tax anyone’s time and creative juices. An interesting added option is…

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How to Grow Your Business with an Effective Inbound Marketing Strategy

How to Grow Your Business with an Effective Inbound Marketing Strategy

By | Content Marketing, Digital Marketing, Inbound Marketing, Internet Marketing, Marketing Strategy, Small Business Strategy, Social Media Marketing

While outbound marketing interrupts people to deliver messages they may not want to hear, inbound marketing helps brands form connections by providing potential customers with personalized experiences and content right where they are. To grow as a company, it’s essential to create an inbound marketing strategy that gives people a positive impression of your company….

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9 Ways to Create Greater Business Impact with Your Online Presence

9 Ways to Create Greater Business Impact with Your Online Presence

By | Digital Marketing, Internet Marketing, Marketing Strategy, Online Strategy, SEO, Small Business Strategy, Social Media Marketing, Social Media Strategy

Success in business today requires much more than a good product, a nice storefront, and friendly customer service. In today’s digital world a great online presence is required. It’s essential to stand out or be blown away in the daily winds of competition. The good news is that key tools exist online. As Lucas Donat,…

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Including Instagram Can Benefit Your Company's Branding Strategy

Including Instagram Can Benefit Your Company’s Branding Strategy

By | Digital Marketing, Instagram, Internet Marketing, Marketing Strategy, Online Marketing, Online Strategy, Social Media Marketing, Social Media Strategy

Effective marketing starts with effective branding. Branding, after all, is your identity; what you stand for. As brands scramble for presence in a crowded competitive world, Instagram branding should be included in your overall brand strategy. Today, over 100 million users in the U.S. are on Instagram. It is a platform that has proven itself…

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How To Use Video Marketing Effectively in Your Small Business

How To Use Video Marketing Effectively in Your Small Business

By | Digital Marketing, Facebook Marketing, Instagram, Internet Marketing, LinkedIn Marketing, Marketing Strategy, Online Marketing, Online Strategy, Social Media Marketing, Social Media Strategy, Twitter Marketing

The Internet has changed the way people do business, so it only makes sense that business owners change the way they advertise. Fortunately, they have a variety of opportunities available to reach potential customers exactly where they are. Some of these include content marketing, producing an email newsletter, banner ads, social media posts, and targeted…

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