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Marketing, an Investment or Expense?

By | Marketing

Marketing is often thought of like the ads on TV, Radio or billboards, or even seen in those old things called newspapers. Of course, it is much more than these, reaching deep into today’s critical digital space. Marketing includes every aspect of business (including advertising) that persuades people to purchase a product or a service….

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peple at a table

How Can I Make My Company Stand Out?

By | Marketing

Competition is everywhere these days. The advent of the internet and the acceleration of digital marketing have leveled the playing field, opening the door for a vast number of businesses seeking the attention and money of every potential customer. That makes the need for differentiating a business more critical than ever.  As a case in…

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“Engagement”—What’s All the Buzz?

By | Digital Marketing

If “buzz” signifies a continuing sound, an atmosphere or feeling of excitement, then engagement has buzz in spades! It seems like the internet is full of articles on engagement, and marketing thought leaders are now prolific in prescribing principles and means of engagement leading to the sale of products and services, along with retention of…

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How the Use of Color Makes a Difference in Advertising

By | Content Marketing, Digital Marketing, Marketing Strategy, Small Business Branding, Social Media Marketing

Everyone likes color, right? Color adds dimension, interest and vitality to virtually every aspect of our lives. As French Artist Fernand Leger stated, “The craving for color is a natural necessity just as for water and fire. Color is a raw material and indispensable to life. At every era of his existence and his history,…

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Why Branding Is Important for Your Small Business

By | Marketing, Marketing Strategy, Small Business Branding, Small Business Strategy

When thinking about strong brands, most people quickly will identify Coca-Cola and Nike, corporate brands that have instant recognition, wide reach (and massive branding and marketing budgets).  Yet branding is not about business size nor about budgets. As Jeff Bezos, founder and CEO of Amazon, states, “A brand for a company is like a reputation…

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