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VisionPATH

How Long Should My Blog Post Be?

How Long Should My Blog Post Be?

By | Content Marketing

The best length for a blog post is exactly 426 words. Scratch that. Any article you read that tells you that your blog post should always be a certain length is truly oversimplifying the idea. There is not a standard length for blog posts; there are, however, guidelines to follow that can help you determine…

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Why Your Business Needs Buyer Personas

Why Your Business Needs Buyer Personas

By | Online Marketing

Two of the first questions we often ask during a VisionPATH consultation is, “who is your target audience?” or “what are your buyer personas?” A target audience is a specific demographic set who would be looking to interact with your business by utilizing your services or purchasing your products. And a buyer persona is a…

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