You’re at the latest networking event where an entrepreneur tells you about all their success on Instagram.

But wait. Didn’t you just read an article about how Instagram is passé, and all the cool kids are now hanging out at Tiktok?

There’s no doubt that social media can be frustrating and confusing for business owners.

What’s up one day is down the next, and you put so many eggs in so many baskets you end up with not so much a marketing strategy than an omelet.

It’s time to get the lowdown on the facts. Here are the best social media platforms for business for 2022.

What Are The Best Social Media Platforms For Business?

What is the best social media platform for business? Well, before you can uncover the answer, there are two tasks you need to do. First, figure out your goals. Second, figure out your customer:

Start With Your Goals

It’s impossible to determine what social media platform you need until you know why you need it. You must understand why social media is important for your business.

So your first job is to write a list of business and marketing goals. These goals must tie in with your high-level business strategy and make sure they are clear and measurable.

Are you looking to build brand awareness on social media? Maybe you want more sales? Or do you need a traffic boost? Perhaps you want to try and create a fun, viral campaign?

Understand Your Customer

The other question you need to answer is: who is your customer?

Not everyone hangs out on the same social media platform. So you must determine whom you want to target before you do the necessary research to find out where those demographics enjoy spending their time.

Pay close attention to how your target demographic uses that platform, too. Not all customers have the same social media habits.

For example, do they use Instagram to follow celebrities, get inspired to cook, or entertain themselves by scrolling through reels?

Trending Social Media Platforms

Now let’s move on to explore the best social media platforms. Here’s a breakdown of the hottest platforms that are currently growing in popularity:

Facebook (Advertising)

Facebook may not be the platform it once was. It’s not nearly as popular with Generation Z as with older demographics.

However, Facebook is still unrivaled as an advertising platform. That’s thanks in part to its vast amount of data intelligence, not to mention its cutting-edge ad targeting algorithm.


Nowhere entirely showcases a product in all its glory as effectively as the image-heavy Instagram platform. So it’s an excellent choice for eCommerce businesses.

Instagram is also a fantastic avenue for exploring the growing trend in influencer marketing.

For those planning more traditional PPC advertising, it’s worth noting that Instagram runs on the same platform as Facebook; Meta owns both platforms.


For social media marketing for a small business in the B2B sector, LinkedIn is the perfect social media platform.

It is still heavily used by senior executives and high-level decision-makers. And it’s the best way to build personal connections if you want to do some traditional networking.


For those small businesses looking to target the youth market, try your hand at Tiktok. If you don’t have an established presence on the platform, hire Tiktok influencers to give you a shoutout or review your product.

Tiktok is still proliferating, so it’s a superb platform for any savvy business to try, even if your target demographic hasn’t yet embraced it.

Pinning Down A Marketing Strategy That Fits Your Business

Now that you know the best social media platforms for business, it’s worth wrapping up this guide with a tip about your marketing strategy.

After all, whatever platform you choose, you must have a clear idea of how to use social media for business. And nothing matches the power of a well-planned and well-executed marketing campaign.

Our done-for-you marketing package is your shortcut to a successful social media strategy. To get started, head here to connect with us and discover the perfect marketing package for your business.