Our Blog
How Important Is Communication With Your Clients?
An essential aspect of business success is how it communicates with its clients. When done well, it can bring many business benefits and additional clients. When done poorly or ignored, it can severely harm your business. Here is what you need to know about client...
What Do Clients Want From Your Small Business?
Small business owners often believe that all they need to do to meet customer expectations and needs is to provide a product or service. This isn’t the case. There’s simply too much competition today, meaning clients have the ability to control the health and...
6 Small Business Growing Pains and How to Get Through Them
Whether you’re a startup or an established brand in your area, expanding your reach only makes sense as one of your goals. But it’s not uncommon to face small businesses growing pains. Too many of these roadblocks might not only threaten your growth strategy but also...
5 Ways to Make Your Small Business Scalable
Most businesses start quite small but have much larger aspirations for the future. Few business owners are content operating at the same level indefinitely. So, how do you make your dreams of growth a reality? The problem for many is that the day-to-day operations of...
How Digital Marketing Can Build a Loyal Customer Base
Getting your customers to continue returning to your brand over and over again and even recommending it over your competitors is every company’s dream. That’s what brand loyalty is all about! Here are some of the advantages of having customer loyalty and how digital...
7 Ways Technology Can Improve Your Customer Relations
The experience your customers have when working with your business can be a significant factor in your success. Ensuring your customers have positive, seamless interactions with your business, from the first point of contact through their purchase and beyond, will...
Is Your Website Representing Your Small Business Well?
Is your small business website doing its job and providing your organization with a steady stream of qualified web traffic, prospects, and leads? Does it align with your vision and have a modern look? As a small business owner, your website is often the first...
How Important Is Messaging in Marketing?
You may be the best at what you do. But your potential customers have no way of knowing this if you don’t have a compelling message. You have to find the best way to tell your target audience what products or services you offer, why you’re unique, and the reasons they...
6 Reasons Your Small Business Should Specialize
Growth strategies may not always make sense on the surface. Many businesses believe it’s a good idea to throw out a wide net to capture as many customers as possible. But the reality is that businesses with more general product/service offerings don’t experience the...
Marketing Trends vs. Fads: Knowing the Difference
From technology to fashion to food, trends and fads come and go. But what’s the difference between a trend and a fad in digital marketing, and how can you make these work for your business? Sometimes there’s a thin line separating a trend from a fad, so it’s important...
The Cost of Wasted Time in Small Businesses
No one likes to waste time. But, when you waste time as a small business, you also lose money. The stakes are exceptionally high for small businesses, where the SBA reports that 30% of small businesses fail by the end of year two. So, how much time do we actually...
6 Ways Digital Marketing Increases Website Traffic
Most businesses today have a website. But this fact alone isn’t enough to produce the results you need. If you think about it, there are more empty stores than busy ones. Competition is fierce in just about every industry. So, how do you get people to visit your...
How Does CRM Convert Leads?
As a small business, being able to convert leads is pretty important. These are actions prospects take on the pathway to becoming paying customers, such as clicking on a call-to-action, visiting your website, signing up for your newsletter, or filling out your contact...
7 Signs Your Small Business Needs to Rebrand
Do you ever feel as if your brand isn’t doing as well as it should? If you take a look at some of the most longstanding and resilient businesses, you’ll notice that rebranding is part of the natural business cycle. But how do you know when it’s time to rebrand your...
The Importance of Soliciting Reviews
When a business has a thorough understanding of its customer experience (CX), it provides an opportunity to make more informed business decisions. But how do you find out what your customers think about your business? One way is to solicit customer feedback so you can...
Is Facebook Marketing Still a Powerful Tool for Small Businesses?
Facebook remains the world’s most popular social network. That’s not in dispute. Nearly 2 billion people use the network each day. So, it’s not surprising that businesses want to leverage it to find new customers and connect with the ones they already have. It makes...
Personal Social Media: How it Impacts Your Business
Social media is a powerful digital marketing strategy for businesses. Done right, it can help you boost brand awareness, increase website traffic, and generate valuable leads. But there is an equal danger that personal social media can damage your business’s...
Is It Time to Hire New Employees?
As a business owner, you may have frequent concerns about your staffing levels. This is perfectly normal. Do you have too many people on the payroll? Not enough? Many companies wait a bit too long to hire the help they need, and various aspects of the business will...
