Our Blog

This Just Isn’t Right!

This Just Isn’t Right!

Running a small business is no easy feat. On any given day, there are countless tasks to be done to keep your operation going and keep customers coming through the doors.  It’s a good thing to want to put out your best work, but striving for perfection all the time...

How Can You Grow Next Year?

How Can You Grow Next Year?

The end of 2020 is quickly approaching, and it’s time for small business owners to start looking for ways to grow and improve as we enter a new year.  Creating a small business marketing plan will help you be more prepared in the face of unexpected challenges, and...

Why Instagram Should Be On Your Radar

Why Instagram Should Be On Your Radar

If you thought it wasn’t worth it to create an Instagram profile for your small business, you may want to reconsider.  Did you know? As of October 2020, Instagram has over 116 million active users.  On average, 6 in 10 users log on daily, making it the second most...

Lights… Camera… ACTION!

Lights… Camera… ACTION!

Let’s face it, today’s average consumer has a shorter attention span than in years past. For the small business owner, this presents the unique challenge of creating content that engages and excites your ideal customer, and beyond that, gets them to call and make a...

I Have Their Attention… Now What?

I Have Their Attention… Now What?

  Businesses are constantly searching for new customers to keep their revenue flowing, but small business owners shouldn’t overlook the potential to make more money with the clientele they already have. They’ve gotten to know your business and purchased your...

Standing Out Among the Competition

Standing Out Among the Competition

In a broad, ever-growing market, it can be hard to figure out how to make your business stand out among your competitors. That’s why differentiation is key to small business success.  Differentiation is the act of setting yourself apart, and businesses can do this in...

But We’ve Always Done Things This Way…

But We’ve Always Done Things This Way…

In the business world, survival is based on your ability to adapt to an ever-changing market. Especially with your marketing strategy, you don’t want to always do things the same way. Traditional methods of marketing are becoming obsolete in the age of the internet,...

How Can Your Social Channels Stay Relevant?

How Can Your Social Channels Stay Relevant?

Social media has revolutionized the marketing world. It’s instant, cost-effective, and it’s a way to communicate with your desired customers every single day. How you reach them is important, but it’s even more important to create lasting relevance that keeps your...

Should I Invest in Marketing During COVID-19?

Should I Invest in Marketing During COVID-19?

One of the worst mistakes you can make during the COVID-19 pandemic is to abandon your marketing efforts altogether. Businesses are already going to see slower growth during this time, and pausing your marketing may leave your customer base thinking that you’ve...

Do I Need a Content Marketing Strategy?

Do I Need a Content Marketing Strategy?

You’ve probably heard the phrase “Content is king,” but what does that mean for your small business? Marketing strategies that implement content creation are almost guaranteed to see better results and drive needed attention to their websites and social channels. So...

Who Or What Is My Buyer Persona?

Who Or What Is My Buyer Persona?

Every business already has its target audience in mind. What does your ideal customer look like, where do they shop, and how do they connect to the product or service you’re selling? These questions are essential to developing your buyer persona: a profile of your...

I Need More Business But I Just Can’t Do It All

I Need More Business But I Just Can’t Do It All

Have your in-house marketing strategies been getting you the traffic you need to keep your small business successful? If you find yourself disappointed in your marketing strategies, it might be time to seek outsourced help.  You don’t have to be a marketing expert to...

5 Ways to Effectively Grow Your Business

5 Ways to Effectively Grow Your Business

Growing your business can seem like a daunting challenge. There are so many factors that play into a business’s overall success that it can feel overwhelming to know where to start.  Even the most successful businesses won’t see tremendous growth overnight, but...

Digital Marketing: What It Is and Why It Matters

Digital Marketing: What It Is and Why It Matters

New forms of digital technologies are showing up every day, and shaping the way we interact with our friends, family, and even our favorite businesses. The internet has opened the doors to an entire world of ecommerce, and as new technologies show up every day, it’s...

Let Your Clients Know You Care

Let Your Clients Know You Care

As COVID-19 continues to impact our communities, you’re likely wondering what kind of affect this will have on your business, its practices and its client base. How are you going to keep your current clients, find new ones, and make sure your business stays...

What Are the Best Ways to Spend on Advertising Today?

What Are the Best Ways to Spend on Advertising Today?

Advertising is unquestionably critical to business success. Mark Twain once said, “Many a small thing has been made large by the right kind of advertising.” It would be true to modify his quote to say, “Many a good thing has been made great by the right advertising...

A Different Kind of Spring in Charleston

A Different Kind of Spring in Charleston

At a time when Charleston is normally gearing up for an influx of visitors from all over the world coming to our lovely city, we find ourselves fighting and working through one of the worst events since the Fire of 1861.  Instead of volleying for business, we are...