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Why Marketing is a Long Game

Why Marketing is a Long Game

Few digital marketing strategies will net immediate results, but that doesn’t mean you should abandon the idea of investing in them. While instant gratification may be desirable in some areas, it’s not something you’re likely to achieve with marketing. Here’s why...

7 Tips for Small Business Public Relations

7 Tips for Small Business Public Relations

Public relations (PR) is often discussed with respect to large corporations. But, if you’re a small business owner, you need PR just as much. Successful PR generates awareness and interest in your business and helps you achieve your overall objectives. Here’s what you...

The Pros and Cons of Influencer Marketing

The Pros and Cons of Influencer Marketing

Whether you realize it or not, you’ve probably been exposed to influencer marketing on social media and even purchased from a specific brand based on the strategy. If you’ve seen a photo, video, or post from a well-known person on social media that prompted a...

Is Your Small Business Targeting the Right Market?

Is Your Small Business Targeting the Right Market?

Since the customer controls the buying process, it’s essential that marketers create personalized messages targeted to the people who are looking for their particular products or services. When your business has an in-depth understanding of its ideal buyer, it can...

What is Business Reputation Management?

What is Business Reputation Management?

It’s more common than ever that consumers check out companies and brands before interacting with them. Even if given a personal recommendation for a business, a consumer is likely to jump on Google or social media to do some preliminary research before considering...

What Your Logo Says About Your Small Business

What Your Logo Says About Your Small Business

When you’re thinking about all the elements you need for a successful business, creating a unique and attractive logo may not be one of your top priorities. You might even believe your business can get by without a logo at all. This isn’t the case. Here’s what you...

5 Benefits of Effective CRM in Marketing

5 Benefits of Effective CRM in Marketing

Customer relationship management (CRM) is a vital component of a successful digital marketing campaign. If you want to understand what influences your customers’ purchasing decisions, you need a way to organize and analyze data on their preferences, needs, and...

How to Identify a Scam Email from Facebook

How to Identify a Scam Email from Facebook

Phishing schemes are designed to gain access to someone’s account to steal personal information, gain a financial advantage, or both. As a business owner, it’s more important than ever to protect your data and know what to do if your personal or business Facebook...

7 Tips for Developing a Personal Brand

7 Tips for Developing a Personal Brand

Most people understand the importance of good branding when it comes to business success. But having a brand goes beyond creating a recognizable logo and having a snappy slogan. Many business people also have a personal brand that sets them apart as an individual and...

Are Social Media Ads Really Effective?

Are Social Media Ads Really Effective?

Social media advertising is a type of online marketing that helps you reach customers and prospects on social media platforms. It can include paid ads on your favorite social sites like Facebook, Twitter, YouTube, or Instagram. Or, it can consist of sponsored posts...

How Important Is Communication With Your Clients?

How Important Is Communication With Your Clients?

An essential aspect of business success is how it communicates with its clients. When done well, it can bring many business benefits and additional clients. When done poorly or ignored, it can severely harm your business. Here is what you need to know about client...

What Do Clients Want From Your Small Business?

What Do Clients Want From Your Small Business?

Small business owners often believe that all they need to do to meet customer expectations and needs is to provide a product or service. This isn’t the case. There’s simply too much competition today, meaning clients have the ability to control the health and...