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The Importance of Soliciting Reviews

The Importance of Soliciting Reviews

When a business has a thorough understanding of its customer experience (CX), it provides an opportunity to make more informed business decisions. But how do you find out what your customers think about your business? One way is to solicit customer feedback so you can...

Is It Time to Hire New Employees?

Is It Time to Hire New Employees?

As a business owner, you may have frequent concerns about your staffing levels. This is perfectly normal. Do you have too many people on the payroll? Not enough? Many companies wait a bit too long to hire the help they need, and various aspects of the business will...

Marketing vs Sales – What’s the Difference?

Marketing vs Sales – What’s the Difference?

Many people lump sales and marketing into the same category. But the two processes have quite a few differences and may not work together as much as they should. If you’re wondering about the difference between marketing vs sales, here’s what you need to know.  What...

Are You Struggling With Business Growth?

Are You Struggling With Business Growth?

Even though we are at the tail end of a global pandemic, small businesses remain optimistic that the coming year will be a bright one. Unemployment is down, and online sales continue to soar. But if your particular business is struggling with growth, what gives? ...

How to Respond to Negative Reviews

How to Respond to Negative Reviews

Consumers use online reviews to make quick decisions about which business will earn their support. But they don't just read the good or bad reviews that people post. Studies show that responding to negative reviews can also have a positive impact on your business. ...

5 Reasons Your Business Needs a Marketing Strategy

5 Reasons Your Business Needs a Marketing Strategy

The most successful businesses have a few things in common. First, the company sells a quality product or service that meets the needs of its target audience.  Second, there is an underlying foundation and structure for the company that helps each department work...

Does My Business Need a Google Business Profile?

Does My Business Need a Google Business Profile?

Google Business Profile, previously called Google My Business, is one of the best ways you can promote your brand to locals. A Google Business Profile can bring traffic to your site, provide directions to your shop, feature popular products, and so much more. It's one...

Does My Website Need a Blog?

Does My Website Need a Blog?

When it comes to marketing businesses online, your website is an indispensable tool. Therefore, you should be doing everything in your power to direct as much traffic there as possible. One of the best ways to do this is to create a blog for your website. There are...

5 Tips on Setting Goals for Your Small Business

5 Tips on Setting Goals for Your Small Business

Did you know there's a simple way to improve your focus and increase your chances of success? Better yet, you don't need to spend any money or learn a new skill set to benefit! Want to know how to get in on this secret to success? You'll want to start thinking about...

How to Get Started With TikTok Marketing

How to Get Started With TikTok Marketing

Did you know that TikTok surpassed one billion users this year? That is staggering for an app that only launched in 2018. Business owners and marketing managers are taking notice of TikTok's increasing popularity. It's now becoming a new marketing avenue for...