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The Cost of Wasted Time in Small Businesses

The Cost of Wasted Time in Small Businesses

No one likes to waste time. But, when you waste time as a small business, you also lose money. The stakes are exceptionally high for small businesses, where the SBA reports that 30% of small businesses fail by the end of year two.  So, how much time do we actually...

6 Ways Digital Marketing Increases Website Traffic

6 Ways Digital Marketing Increases Website Traffic

Most businesses today have a website. But this fact alone isn’t enough to produce the results you need. If you think about it, there are more empty stores than busy ones. Competition is fierce in just about every industry. So, how do you get people to visit your...

How Does CRM Convert Leads?

How Does CRM Convert Leads?

As a small business, being able to convert leads is pretty important. These are actions prospects take on the pathway to becoming paying customers, such as clicking on a call-to-action, visiting your website, signing up for your newsletter, or filling out your contact...

7 Signs Your Small Business Needs to Rebrand

7 Signs Your Small Business Needs to Rebrand

Do you ever feel as if your brand isn’t doing as well as it should? If you take a look at some of the most longstanding and resilient businesses, you’ll notice that rebranding is part of the natural business cycle. But how do you know when it’s time to rebrand your...

The Importance of Soliciting Reviews

The Importance of Soliciting Reviews

When a business has a thorough understanding of its customer experience (CX), it provides an opportunity to make more informed business decisions. But how do you find out what your customers think about your business? One way is to solicit customer feedback so you can...

Is It Time to Hire New Employees?

Is It Time to Hire New Employees?

As a business owner, you may have frequent concerns about your staffing levels. This is perfectly normal. Do you have too many people on the payroll? Not enough? Many companies wait a bit too long to hire the help they need, and various aspects of the business will...

Marketing vs Sales – What’s the Difference?

Marketing vs Sales – What’s the Difference?

Many people lump sales and marketing into the same category. But the two processes have quite a few differences and may not work together as much as they should. If you’re wondering about the difference between marketing vs sales, here’s what you need to know.  What...

Are You Struggling With Business Growth?

Are You Struggling With Business Growth?

Even though we are at the tail end of a global pandemic, small businesses remain optimistic that the coming year will be a bright one. Unemployment is down, and online sales continue to soar. But if your particular business is struggling with growth, what gives? ...

How to Respond to Negative Reviews

How to Respond to Negative Reviews

Consumers use online reviews to make quick decisions about which business will earn their support. But they don't just read the good or bad reviews that people post. Studies show that responding to negative reviews can also have a positive impact on your business. ...

5 Reasons Your Business Needs a Marketing Strategy

5 Reasons Your Business Needs a Marketing Strategy

The most successful businesses have a few things in common. First, the company sells a quality product or service that meets the needs of its target audience.  Second, there is an underlying foundation and structure for the company that helps each department work...

Does My Business Need a Google Business Profile?

Does My Business Need a Google Business Profile?

Google Business Profile, previously called Google My Business, is one of the best ways you can promote your brand to locals. A Google Business Profile can bring traffic to your site, provide directions to your shop, feature popular products, and so much more. It's one...

Does My Website Need a Blog?

Does My Website Need a Blog?

When it comes to marketing businesses online, your website is an indispensable tool. Therefore, you should be doing everything in your power to direct as much traffic there as possible. One of the best ways to do this is to create a blog for your website. There are...

5 Tips on Setting Goals for Your Small Business

5 Tips on Setting Goals for Your Small Business

Did you know there's a simple way to improve your focus and increase your chances of success? Better yet, you don't need to spend any money or learn a new skill set to benefit! Want to know how to get in on this secret to success? You'll want to start thinking about...