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How to Get Started With TikTok Marketing

How to Get Started With TikTok Marketing

Did you know that TikTok surpassed one billion users this year? That is staggering for an app that only launched in 2018. Business owners and marketing managers are taking notice of TikTok's increasing popularity. It's now becoming a new marketing avenue for...

When Should You Update Your Website?

When Should You Update Your Website?

A website is essential to a business as it can help attract and keep customers. However, having a website isn't enough. If you want to generate more revenue and grow your business, it's important to update your website regularly. Read this article to know when to...

7 Expert Social Media Tips to Grow Your Business

7 Expert Social Media Tips to Grow Your Business

As of 2021, there are about 3.78 billion social media users worldwide, or 48 percent of the entire population. About 54 percent of these users use social media for researching products to purchase. You can leverage Facebook or Instagram and grow your business with...

How to Use Social Media As a Business Owner

How to Use Social Media As a Business Owner

As a business owner, it's only natural to do whatever you can to help promote your business. You know that social media is important for marketing, but you don't really know the best way to use it. Using social media can be a great way to promote your business and...

5 Reasons Why You Need A Blog On Your Website

5 Reasons Why You Need A Blog On Your Website

As a small business owner, your website is an incredible tool for generating leads and clients. It's a one-stop-shop for consumers to learn who you are, what you do, and why you're the only choice to solve their specific needs. But if you don't have a website that is...

4 Ways to Boost Your Social Media Presence

4 Ways to Boost Your Social Media Presence

Finding a business that doesn’t have a social media presence is difficult these days. In fact, if you’re a small business without a social media presence, it is highly recommended to get one as soon as possible. But just having a social media presence isn’t enough....

6 Reasons Your Website Is Struggling On Google

6 Reasons Your Website Is Struggling On Google

Google's search algorithms and strategies are continuously changing and improving to help users better find the information they're looking for. Who knows what they will think of next? Because Google is continuously checking and ranking websites, it can be easy for...

Online Marketing Solutions for Small Businesses

Online Marketing Solutions for Small Businesses

In today's world, small businesses can't survive without a strong digital marketing strategy. But if you don't know where to begin, it's easy to get overwhelmed. At VisionPath Marketing, we have experience developing inventive new solutions to address the unique pain...

This Just Isn’t Right!

This Just Isn’t Right!

Running a small business is no easy feat. On any given day, there are countless tasks to be done to keep your operation going and keep customers coming through the doors.  It’s a good thing to want to put out your best work, but striving for perfection all the time...

How Can You Grow Next Year?

How Can You Grow Next Year?

The end of 2020 is quickly approaching, and it’s time for small business owners to start looking for ways to grow and improve as we enter a new year.  Creating a small business marketing plan will help you be more prepared in the face of unexpected challenges, and...

Why Instagram Should Be On Your Radar

Why Instagram Should Be On Your Radar

If you thought it wasn’t worth it to create an Instagram profile for your small business, you may want to reconsider.  Did you know? As of October 2020, Instagram has over 116 million active users.  On average, 6 in 10 users log on daily, making it the second most...

Lights… Camera… ACTION!

Lights… Camera… ACTION!

Let’s face it, today’s average consumer has a shorter attention span than in years past. For the small business owner, this presents the unique challenge of creating content that engages and excites your ideal customer, and beyond that, gets them to call and make a...