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Why You Should Know Your Business Logins

Why You Should Know Your Business Logins

Your business likely has many different types of accounts. This can range from different financial accounts, accounts on platforms used for business operations, to social media accounts such as Facebook, Instagram, X, and LinkedIn. As a small business owner, it's...

What is a Business Positioning Strategy?

What is a Business Positioning Strategy?

The digital marketplace is fiercely competitive, demanding more than just a presence — it requires a distinct voice and identity. A business positioning strategy is key to carving out your niche, magnifying your brand, and propelling your business forward. Unpack...

How to Rebuild Trust Through Digital Marketing

How to Rebuild Trust Through Digital Marketing

When it comes to marketing, one golden rule that should drive your decision-making is that people routinely do business with those that they know, like, and, most importantly, trust. Getting your audience to trust you takes effort and must be earned. Once consumers...

4 Reasons You Need to be ADA-Compliant

4 Reasons You Need to be ADA-Compliant

In 1990, the Americans with Disabilities Act (ADA) was signed into federal law. This act, which falls under the category of a civil rights law, sought to protect the rights of Americans with disabilities in all public spaces. This law protects almost one-fourth of...

Why Marketing is a Long Game

Why Marketing is a Long Game

Few digital marketing strategies will net immediate results, but that doesn’t mean you should abandon the idea of investing in them. While instant gratification may be desirable in some areas, it’s not something you’re likely to achieve with marketing. Here’s why...

7 Tips for Small Business Public Relations

7 Tips for Small Business Public Relations

Public relations (PR) is often discussed with respect to large corporations. But, if you’re a small business owner, you need PR just as much. Successful PR generates awareness and interest in your business and helps you achieve your overall objectives. Here’s what you...

The Pros and Cons of Influencer Marketing

The Pros and Cons of Influencer Marketing

Whether you realize it or not, you’ve probably been exposed to influencer marketing on social media and even purchased from a specific brand based on the strategy. If you’ve seen a photo, video, or post from a well-known person on social media that prompted a...

Is Your Small Business Targeting the Right Market?

Is Your Small Business Targeting the Right Market?

Since the customer controls the buying process, it’s essential that marketers create personalized messages targeted to the people who are looking for their particular products or services. When your business has an in-depth understanding of its ideal buyer, it can...

What is Business Reputation Management?

What is Business Reputation Management?

It’s more common than ever that consumers check out companies and brands before interacting with them. Even if given a personal recommendation for a business, a consumer is likely to jump on Google or social media to do some preliminary research before considering...

What Your Logo Says About Your Small Business

What Your Logo Says About Your Small Business

When you’re thinking about all the elements you need for a successful business, creating a unique and attractive logo may not be one of your top priorities. You might even believe your business can get by without a logo at all. This isn’t the case. Here’s what you...

5 Benefits of Effective CRM in Marketing

5 Benefits of Effective CRM in Marketing

Customer relationship management (CRM) is a vital component of a successful digital marketing campaign. If you want to understand what influences your customers’ purchasing decisions, you need a way to organize and analyze data on their preferences, needs, and...

How to Identify a Scam Email from Facebook

How to Identify a Scam Email from Facebook

Phishing schemes are designed to gain access to someone’s account to steal personal information, gain a financial advantage, or both. As a business owner, it’s more important than ever to protect your data and know what to do if your personal or business Facebook...