Our Blog
What is Business Reputation Management?
It’s more common than ever that consumers check out companies and brands before interacting with them. Even if given a personal recommendation for a business, a consumer is likely to jump on Google or social media to do some preliminary research before considering...
6 Risks When You Don’t Effectively Communicate With Clients
An important aspect of your business's success is how well you communicate with clients. After all, communication is how a company builds trust, fulfills orders, receives feedback, and improves the products or services it delivers. It also keeps customers informed...
What Your Logo Says About Your Small Business
When you’re thinking about all the elements you need for a successful business, creating a unique and attractive logo may not be one of your top priorities. You might even believe your business can get by without a logo at all. This isn’t the case. Here’s what you...
5 Benefits of Effective CRM in Marketing
Customer relationship management (CRM) is a vital component of a successful digital marketing campaign. If you want to understand what influences your customers’ purchasing decisions, you need a way to organize and analyze data on their preferences, needs, and...
How to Identify a Scam Email from Facebook
Phishing schemes are designed to gain access to someone’s account to steal personal information, gain a financial advantage, or both. As a business owner, it’s more important than ever to protect your data and know what to do if your personal or business Facebook...
6 Tips for Examining and Improving Your Business Operations
Whether you’re a veteran business owner or a new entrepreneur, there is always room for improvement when it comes to business operations. If you aren't continually adapting and making changes, you can be sure that one of your competitors is doing so. You should...
3 Reasons to Have Strategic Flexibility in Business Decisions
Strategic flexibility in business decisions allows businesses to adapt to change to achieve success. Instead of rigidly defining success using a predetermined method or sticking to certain goals, businesses subscribing to this philosophy will broaden their definition...
7 Tips for Developing a Personal Brand
Most people understand the importance of good branding when it comes to business success. But having a brand goes beyond creating a recognizable logo and having a snappy slogan. Many business people also have a personal brand that sets them apart as an individual and...
Are Social Media Ads Really Effective?
Social media advertising is a type of online marketing that helps you reach customers and prospects on social media platforms. It can include paid ads on your favorite social sites like Facebook, Twitter, YouTube, or Instagram. Or, it can consist of sponsored posts...
How Important Is Communication With Your Clients?
An essential aspect of business success is how it communicates with its clients. When done well, it can bring many business benefits and additional clients. When done poorly or ignored, it can severely harm your business. Here is what you need to know about client...
What Do Clients Want From Your Small Business?
Small business owners often believe that all they need to do to meet customer expectations and needs is to provide a product or service. This isn’t the case. There’s simply too much competition today, meaning clients have the ability to control the health and...
6 Small Business Growing Pains and How to Get Through Them
Whether you’re a startup or an established brand in your area, expanding your reach only makes sense as one of your goals. But it’s not uncommon to face small businesses growing pains. Too many of these roadblocks might not only threaten your growth strategy but also...
5 Ways to Make Your Small Business Scalable
Most businesses start quite small but have much larger aspirations for the future. Few business owners are content operating at the same level indefinitely. So, how do you make your dreams of growth a reality? The problem for many is that the day-to-day operations of...
How Digital Marketing Can Build a Loyal Customer Base
Getting your customers to continue returning to your brand over and over again and even recommending it over your competitors is every company’s dream. That’s what brand loyalty is all about! Here are some of the advantages of having customer loyalty and how digital...
7 Ways Technology Can Improve Your Customer Relations
The experience your customers have when working with your business can be a significant factor in your success. Ensuring your customers have positive, seamless interactions with your business, from the first point of contact through their purchase and beyond, will...
Is Your Website Representing Your Small Business Well?
Is your small business website doing its job and providing your organization with a steady stream of qualified web traffic, prospects, and leads? Does it align with your vision and have a modern look? As a small business owner, your website is often the first...
How Important Is Messaging in Marketing?
You may be the best at what you do. But your potential customers have no way of knowing this if you don’t have a compelling message. You have to find the best way to tell your target audience what products or services you offer, why you’re unique, and the reasons they...
6 Reasons Your Small Business Should Specialize
Growth strategies may not always make sense on the surface. Many businesses believe it’s a good idea to throw out a wide net to capture as many customers as possible. But the reality is that businesses with more general product/service offerings don’t experience the...