Our Blog
9 Things NOT to Do On Your Business Social Media Profiles
While social media has become an integral part of most digital marketing strategies, it can be challenging to achieve success with these platforms. Each social media site has its own nuances, and many have unwritten rules. When it comes to social media etiquette for...
5 Reasons Your Business Needs a Marketing Strategy
The most successful businesses have a few things in common. First, the company sells a quality product or service that meets the needs of its target audience. Second, there is an underlying foundation and structure for the company that helps each department work...
9 Small Business Growth Strategies to Start Using Today
Running a small business certainly isn't easy, and achieving small business growth without deploying the right strategies is nearly impossible. Fortunately, there is no shortage of ways to double, triple, or even quadruple your revenue in 2022. These nine tips can...
Does My Business Need a Google Business Profile?
Google Business Profile, previously called Google My Business, is one of the best ways you can promote your brand to locals. A Google Business Profile can bring traffic to your site, provide directions to your shop, feature popular products, and so much more. It's one...
Does My Website Need a Blog?
When it comes to marketing businesses online, your website is an indispensable tool. Therefore, you should be doing everything in your power to direct as much traffic there as possible. One of the best ways to do this is to create a blog for your website. There are...
5 Tips on Setting Goals for Your Small Business
Did you know there's a simple way to improve your focus and increase your chances of success? Better yet, you don't need to spend any money or learn a new skill set to benefit! Want to know how to get in on this secret to success? You'll want to start thinking about...
Best Social Media Platforms for Business (It’s Not a One-Size-Fits All)
You're at the latest networking event where an entrepreneur tells you about all their success on Instagram. But wait. Didn't you just read an article about how Instagram is passé, and all the cool kids are now hanging out at Tiktok? There's no doubt that social media...
Marketing Metrics: Which Ones Matter For Your Business?
When it comes to marketing, metrics matter. These important data serve as a guidepost to let you know how well your strategies are working. But which marketing metrics matter most? With so many different metrics and analytics available today, how can you determine...
5 Reasons to Launch a Website for Your Small Business
Every business should have a website. While some only use social media platforms for advertising their products or services, we highly recommend that small business owners launch a website of their own. If you want to drive more conversions, don't just rely on social...
How to Get Started With TikTok Marketing
Did you know that TikTok surpassed one billion users this year? That is staggering for an app that only launched in 2018. Business owners and marketing managers are taking notice of TikTok's increasing popularity. It's now becoming a new marketing avenue for...
5 Habits of High-Performing Teams and How to Follow Their Lead
High-performing teams can make better decisions, solve complex problems, engage well with customers, and drive conversions. They are productive and not afraid to take constructive criticisms. How can you create a high-performing team that works together to build your...
How to Measure the Success Of Your Digital Marketing Efforts
Over 91% of customers have visited a store, in part because of the digital marketing efforts you and other small businesses like yours apply. Great! So you know marketing your business online is definitely worthwhile. But there are so many ways to market your business...
A Small Business Owner’s Introduction into Digital Marketing Strategies
Digital marketing is daunting for anybody who's new to the game, and doubly so for small business owners. You're juggling a lot of responsibilities: you've got staff to manage, a business to run, tax forms to fill, and you're probably not paying yourself enough. If...
When Should You Update Your Website?
A website is essential to a business as it can help attract and keep customers. However, having a website isn't enough. If you want to generate more revenue and grow your business, it's important to update your website regularly. Read this article to know when to...
3 Statistic-Backed Reasons SEO Is Essential to Small Business Success
If your company isn't investing in search engine optimization, better known as SEO, you're missing out on a lot of traffic. A solid SEO campaign can help increase visibility for your small business by allowing you to rank higher in search engine results. But you don't...
7 Expert Social Media Tips to Grow Your Business
As of 2021, there are about 3.78 billion social media users worldwide, or 48 percent of the entire population. About 54 percent of these users use social media for researching products to purchase. You can leverage Facebook or Instagram and grow your business with...
What Is a CRM System and How Can It Benefit Your Business?
Customer churn is costing businesses millions of dollars every year and the main cause is poor customer experience. But what if you could improve your current customer's experience with an effective CRM system? If you're wondering what a CRM system is, you're in the...
How to Use Social Media As a Business Owner
As a business owner, it's only natural to do whatever you can to help promote your business. You know that social media is important for marketing, but you don't really know the best way to use it. Using social media can be a great way to promote your business and...
