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Our Blog

Are Social Media Ads Really Effective?

Are Social Media Ads Really Effective?

Social media advertising is a type of online marketing that helps you reach customers and prospects on social media platforms. It can include paid ads on your favorite social sites like Facebook, Twitter, YouTube, or Instagram. Or, it can consist of sponsored posts...

How Important Is Communication With Your Clients?

How Important Is Communication With Your Clients?

An essential aspect of business success is how it communicates with its clients. When done well, it can bring many business benefits and additional clients. When done poorly or ignored, it can severely harm your business. Here is what you need to know about client...

What Do Clients Want From Your Small Business?

What Do Clients Want From Your Small Business?

Small business owners often believe that all they need to do to meet customer expectations and needs is to provide a product or service. This isn’t the case. There’s simply too much competition today, meaning clients have the ability to control the health and...

5 Ways to Make Your Small Business Scalable

5 Ways to Make Your Small Business Scalable

Most businesses start quite small but have much larger aspirations for the future. Few business owners are content operating at the same level indefinitely. So, how do you make your dreams of growth a reality? The problem for many is that the day-to-day operations of...

How Important Is Messaging in Marketing?

How Important Is Messaging in Marketing?

You may be the best at what you do. But your potential customers have no way of knowing this if you don’t have a compelling message. You have to find the best way to tell your target audience what products or services you offer, why you’re unique, and the reasons they...

6 Reasons Your Small Business Should Specialize

6 Reasons Your Small Business Should Specialize

Growth strategies may not always make sense on the surface. Many businesses believe it’s a good idea to throw out a wide net to capture as many customers as possible. But the reality is that businesses with more general product/service offerings don’t experience the...

Marketing Trends vs. Fads: Knowing the Difference

Marketing Trends vs. Fads: Knowing the Difference

From technology to fashion to food, trends and fads come and go. But what’s the difference between a trend and a fad in digital marketing, and how can you make these work for your business? Sometimes there’s a thin line separating a trend from a fad, so it’s important...

The Cost of Wasted Time in Small Businesses

The Cost of Wasted Time in Small Businesses

No one likes to waste time. But, when you waste time as a small business, you also lose money. The stakes are exceptionally high for small businesses, where the SBA reports that 30% of small businesses fail by the end of year two.  So, how much time do we actually...

6 Ways Digital Marketing Increases Website Traffic

6 Ways Digital Marketing Increases Website Traffic

Most businesses today have a website. But this fact alone isn’t enough to produce the results you need. If you think about it, there are more empty stores than busy ones. Competition is fierce in just about every industry. So, how do you get people to visit your...

How Does CRM Convert Leads?

How Does CRM Convert Leads?

As a small business, being able to convert leads is pretty important. These are actions prospects take on the pathway to becoming paying customers, such as clicking on a call-to-action, visiting your website, signing up for your newsletter, or filling out your contact...

7 Signs Your Small Business Needs to Rebrand

7 Signs Your Small Business Needs to Rebrand

Do you ever feel as if your brand isn’t doing as well as it should? If you take a look at some of the most longstanding and resilient businesses, you’ll notice that rebranding is part of the natural business cycle. But how do you know when it’s time to rebrand your...

The Importance of Soliciting Reviews

The Importance of Soliciting Reviews

When a business has a thorough understanding of its customer experience (CX), it provides an opportunity to make more informed business decisions. But how do you find out what your customers think about your business? One way is to solicit customer feedback so you can...