Our Blog
But We’ve Always Done Things This Way…
In the business world, survival is based on your ability to adapt to an ever-changing market. Especially with your marketing strategy, you don’t want to always do things the same way. Traditional methods of marketing are becoming obsolete in the age of the internet,...
How Can Your Social Channels Stay Relevant?
Social media has revolutionized the marketing world. It’s instant, cost-effective, and it’s a way to communicate with your desired customers every single day. How you reach them is important, but it’s even more important to create lasting relevance that keeps your...
Should I Invest in Marketing During COVID-19?
One of the worst mistakes you can make during the COVID-19 pandemic is to abandon your marketing efforts altogether. Businesses are already going to see slower growth during this time, and pausing your marketing may leave your customer base thinking that you’ve...
Do I Need a Content Marketing Strategy?
You’ve probably heard the phrase “Content is king,” but what does that mean for your small business? Marketing strategies that implement content creation are almost guaranteed to see better results and drive needed attention to their websites and social channels. So...
Who Or What Is My Buyer Persona?
Every business already has its target audience in mind. What does your ideal customer look like, where do they shop, and how do they connect to the product or service you’re selling? These questions are essential to developing your buyer persona: a profile of your...
Stop! Who Has Control of Your Company’s Social Media?
As a small business owner, you’re already juggling so many aspects of your business that it can be easy to let your social media sites fall out of your line of sight, especially if you hire someone to take care of those sites for you. But as the leader of your...
I Need More Business But I Just Can’t Do It All
Have your in-house marketing strategies been getting you the traffic you need to keep your small business successful? If you find yourself disappointed in your marketing strategies, it might be time to seek outsourced help. You don’t have to be a marketing expert to...
5 Ways to Effectively Grow Your Business
Growing your business can seem like a daunting challenge. There are so many factors that play into a business’s overall success that it can feel overwhelming to know where to start. Even the most successful businesses won’t see tremendous growth overnight, but...
Digital Marketing: What It Is and Why It Matters
New forms of digital technologies are showing up every day, and shaping the way we interact with our friends, family, and even our favorite businesses. The internet has opened the doors to an entire world of ecommerce, and as new technologies show up every day, it’s...
Let Your Clients Know You Care
As COVID-19 continues to impact our communities, you’re likely wondering what kind of affect this will have on your business, its practices and its client base. How are you going to keep your current clients, find new ones, and make sure your business stays...
What Are the Best Ways to Spend on Advertising Today?
Advertising is unquestionably critical to business success. Mark Twain once said, “Many a small thing has been made large by the right kind of advertising.” It would be true to modify his quote to say, “Many a good thing has been made great by the right advertising...
A Different Kind of Spring in Charleston
At a time when Charleston is normally gearing up for an influx of visitors from all over the world coming to our lovely city, we find ourselves fighting and working through one of the worst events since the Fire of 1861. Instead of volleying for business, we are...
10 Marketing Trends in 2020
Marketing has changed a lot since the early days of “push marketing” which relied on a heavy dose of TV, Radio and Print advertising. Today’s more complex and digitally driven marketplace seems to be ever-evolving. Predicting the future has always been challenging as...
The CARES Act Opens Floodgates to Free Money for Businesses
The CARES Act has opened the floodgates to free money for businesses. Below are the basic details of loans available to businesses. They are incredible unless regulations apply limits: This new law lets any business borrow 2.5 months of payroll, benefits, interest...
Marketing, an Investment or Expense?
Marketing is often thought of like the ads on TV, Radio or billboards, or even seen in those old things called newspapers. Of course, it is much more than these, reaching deep into today’s critical digital space. Marketing includes every aspect of business (including...
Preparing Your Business for the Effects of the Coronavirus – Emergency Business Planning
Preparing Your Business for the Effects of the Coronavirus – Emergency Business Planning With the rapid onslaught of the Coronavirus already disrupting business operations in the U.S., there are three ways you can face the future: panic, do nothing, or plan. As we...
How Can I Make My Company Stand Out?
Competition is everywhere these days. The advent of the internet and the acceleration of digital marketing have leveled the playing field, opening the door for a vast number of businesses seeking the attention and money of every potential customer. That makes the need...
“Engagement”—What’s All the Buzz?
If “buzz” signifies a continuing sound, an atmosphere or feeling of excitement, then engagement has buzz in spades! It seems like the internet is full of articles on engagement, and marketing thought leaders are now prolific in prescribing principles and means of...