Our Blog
What Is a CRM System and How Can It Benefit Your Business?
Customer churn is costing businesses millions of dollars every year and the main cause is poor customer experience. But what if you could improve your current customer's experience with an effective CRM system? If you're wondering what a CRM system is, you're in the...
How to Use Social Media As a Business Owner
As a business owner, it's only natural to do whatever you can to help promote your business. You know that social media is important for marketing, but you don't really know the best way to use it. Using social media can be a great way to promote your business and...
5 Reasons Why You Need A Blog On Your Website
As a small business owner, your website is an incredible tool for generating leads and clients. It's a one-stop-shop for consumers to learn who you are, what you do, and why you're the only choice to solve their specific needs. But if you don't have a website that is...
4 Ways to Boost Your Social Media Presence
Finding a business that doesn’t have a social media presence is difficult these days. In fact, if you’re a small business without a social media presence, it is highly recommended to get one as soon as possible. But just having a social media presence isn’t enough....
6 Reasons Your Website Is Struggling On Google
Google's search algorithms and strategies are continuously changing and improving to help users better find the information they're looking for. Who knows what they will think of next? Because Google is continuously checking and ranking websites, it can be easy for...
How to Determine Your Unique Competitive Advantage as a Small Business
In a previous blog post, we pointed out the importance of clearly and specifically pointing out how you differentiate yourself from another small business. This difference is known as your unique competitive advantage. This week, we’re showing you exactly what you...
Online Marketing Solutions for Small Businesses
In today's world, small businesses can't survive without a strong digital marketing strategy. But if you don't know where to begin, it's easy to get overwhelmed. At VisionPath Marketing, we have experience developing inventive new solutions to address the unique pain...
This Just Isn’t Right!
Running a small business is no easy feat. On any given day, there are countless tasks to be done to keep your operation going and keep customers coming through the doors. It’s a good thing to want to put out your best work, but striving for perfection all the time...
How Can You Grow Next Year?
The end of 2020 is quickly approaching, and it’s time for small business owners to start looking for ways to grow and improve as we enter a new year. Creating a small business marketing plan will help you be more prepared in the face of unexpected challenges, and...
Why Instagram Should Be On Your Radar
If you thought it wasn’t worth it to create an Instagram profile for your small business, you may want to reconsider. Did you know? As of October 2020, Instagram has over 116 million active users. On average, 6 in 10 users log on daily, making it the second most...
Lights… Camera… ACTION!
Let’s face it, today’s average consumer has a shorter attention span than in years past. For the small business owner, this presents the unique challenge of creating content that engages and excites your ideal customer, and beyond that, gets them to call and make a...
I Have Their Attention… Now What?
Businesses are constantly searching for new customers to keep their revenue flowing, but small business owners shouldn’t overlook the potential to make more money with the clientele they already have. They’ve gotten to know your business and purchased your...
Standing Out Among the Competition
In a broad, ever-growing market, it can be hard to figure out how to make your business stand out among your competitors. That’s why differentiation is key to small business success. Differentiation is the act of setting yourself apart, and businesses can do this in...
But We’ve Always Done Things This Way…
In the business world, survival is based on your ability to adapt to an ever-changing market. Especially with your marketing strategy, you don’t want to always do things the same way. Traditional methods of marketing are becoming obsolete in the age of the internet,...
How Can Your Social Channels Stay Relevant?
Social media has revolutionized the marketing world. It’s instant, cost-effective, and it’s a way to communicate with your desired customers every single day. How you reach them is important, but it’s even more important to create lasting relevance that keeps your...
Should I Invest in Marketing During COVID-19?
One of the worst mistakes you can make during the COVID-19 pandemic is to abandon your marketing efforts altogether. Businesses are already going to see slower growth during this time, and pausing your marketing may leave your customer base thinking that you’ve...
Do I Need a Content Marketing Strategy?
You’ve probably heard the phrase “Content is king,” but what does that mean for your small business? Marketing strategies that implement content creation are almost guaranteed to see better results and drive needed attention to their websites and social channels. So...
Who Or What Is My Buyer Persona?
Every business already has its target audience in mind. What does your ideal customer look like, where do they shop, and how do they connect to the product or service you’re selling? These questions are essential to developing your buyer persona: a profile of your...