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7 Signs Your Small Business Needs to Rebrand
Do you ever feel as if your brand isn’t doing as well as it should? If you take a look at some of the most longstanding and resilient businesses, you’ll notice that rebranding is part of the natural business cycle. But how do you know when it’s time to rebrand your...
The Importance of Soliciting Reviews
When a business has a thorough understanding of its customer experience (CX), it provides an opportunity to make more informed business decisions. But how do you find out what your customers think about your business? One way is to solicit customer feedback so you can...
Is Facebook Marketing Still a Powerful Tool for Small Businesses?
Facebook remains the world’s most popular social network. That’s not in dispute. Nearly 2 billion people use the network each day. So, it’s not surprising that businesses want to leverage it to find new customers and connect with the ones they already have. It makes...
Personal Social Media: How it Impacts Your Business
Social media is a powerful digital marketing strategy for businesses. Done right, it can help you boost brand awareness, increase website traffic, and generate valuable leads. But there is an equal danger that personal social media can damage your business’s...
Is It Time to Hire New Employees?
As a business owner, you may have frequent concerns about your staffing levels. This is perfectly normal. Do you have too many people on the payroll? Not enough? Many companies wait a bit too long to hire the help they need, and various aspects of the business will...
Marketing vs Sales – What’s the Difference?
Many people lump sales and marketing into the same category. But the two processes have quite a few differences and may not work together as much as they should. If you’re wondering about the difference between marketing vs sales, here’s what you need to know. What...
Are You Struggling With Business Growth?
Even though we are at the tail end of a global pandemic, small businesses remain optimistic that the coming year will be a bright one. Unemployment is down, and online sales continue to soar. But if your particular business is struggling with growth, what gives? ...
How to Respond to Negative Reviews
Consumers use online reviews to make quick decisions about which business will earn their support. But they don't just read the good or bad reviews that people post. Studies show that responding to negative reviews can also have a positive impact on your business. ...
9 Things NOT to Do On Your Business Social Media Profiles
While social media has become an integral part of most digital marketing strategies, it can be challenging to achieve success with these platforms. Each social media site has its own nuances, and many have unwritten rules. When it comes to social media etiquette for...
5 Reasons Your Business Needs a Marketing Strategy
The most successful businesses have a few things in common. First, the company sells a quality product or service that meets the needs of its target audience. Second, there is an underlying foundation and structure for the company that helps each department work...
9 Small Business Growth Strategies to Start Using Today
Running a small business certainly isn't easy, and achieving small business growth without deploying the right strategies is nearly impossible. Fortunately, there is no shortage of ways to double, triple, or even quadruple your revenue in 2022. These nine tips can...
Does My Business Need a Google Business Profile?
Google Business Profile, previously called Google My Business, is one of the best ways you can promote your brand to locals. A Google Business Profile can bring traffic to your site, provide directions to your shop, feature popular products, and so much more. It's one...
Does My Website Need a Blog?
When it comes to marketing businesses online, your website is an indispensable tool. Therefore, you should be doing everything in your power to direct as much traffic there as possible. One of the best ways to do this is to create a blog for your website. There are...
5 Tips on Setting Goals for Your Small Business
Did you know there's a simple way to improve your focus and increase your chances of success? Better yet, you don't need to spend any money or learn a new skill set to benefit! Want to know how to get in on this secret to success? You'll want to start thinking about...
Best Social Media Platforms for Business (It’s Not a One-Size-Fits All)
You're at the latest networking event where an entrepreneur tells you about all their success on Instagram. But wait. Didn't you just read an article about how Instagram is passé, and all the cool kids are now hanging out at Tiktok? There's no doubt that social media...
Marketing Metrics: Which Ones Matter For Your Business?
When it comes to marketing, metrics matter. These important data serve as a guidepost to let you know how well your strategies are working. But which marketing metrics matter most? With so many different metrics and analytics available today, how can you determine...
5 Reasons to Launch a Website for Your Small Business
Every business should have a website. While some only use social media platforms for advertising their products or services, we highly recommend that small business owners launch a website of their own. If you want to drive more conversions, don't just rely on social...
How to Get Started With TikTok Marketing
Did you know that TikTok surpassed one billion users this year? That is staggering for an app that only launched in 2018. Business owners and marketing managers are taking notice of TikTok's increasing popularity. It's now becoming a new marketing avenue for...