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Best Social Media Platforms for Business (It’s Not a One-Size-Fits All)
You're at the latest networking event where an entrepreneur tells you about all their success on Instagram. But wait. Didn't you just read an article about how Instagram is passé, and all the cool kids are now hanging out at Tiktok? There's no doubt that social media...
Marketing Metrics: Which Ones Matter For Your Business?
When it comes to marketing, metrics matter. These important data serve as a guidepost to let you know how well your strategies are working. But which marketing metrics matter most? With so many different metrics and analytics available today, how can you determine...
5 Reasons to Launch a Website for Your Small Business
Every business should have a website. While some only use social media platforms for advertising their products or services, we highly recommend that small business owners launch a website of their own. If you want to drive more conversions, don't just rely on social...
How to Get Started With TikTok Marketing
Did you know that TikTok surpassed one billion users this year? That is staggering for an app that only launched in 2018. Business owners and marketing managers are taking notice of TikTok's increasing popularity. It's now becoming a new marketing avenue for...
5 Habits of High-Performing Teams and How to Follow Their Lead
High-performing teams can make better decisions, solve complex problems, engage well with customers, and drive conversions. They are productive and not afraid to take constructive criticisms. How can you create a high-performing team that works together to build your...
How to Measure the Success Of Your Digital Marketing Efforts
Over 91% of customers have visited a store, in part because of the digital marketing efforts you and other small businesses like yours apply. Great! So you know marketing your business online is definitely worthwhile. But there are so many ways to market your business...
A Small Business Owner’s Introduction into Digital Marketing Strategies
Digital marketing is daunting for anybody who's new to the game, and doubly so for small business owners. You're juggling a lot of responsibilities: you've got staff to manage, a business to run, tax forms to fill, and you're probably not paying yourself enough. If...
When Should You Update Your Website?
A website is essential to a business as it can help attract and keep customers. However, having a website isn't enough. If you want to generate more revenue and grow your business, it's important to update your website regularly. Read this article to know when to...
3 Statistic-Backed Reasons SEO Is Essential to Small Business Success
If your company isn't investing in search engine optimization, better known as SEO, you're missing out on a lot of traffic. A solid SEO campaign can help increase visibility for your small business by allowing you to rank higher in search engine results. But you don't...
7 Expert Social Media Tips to Grow Your Business
As of 2021, there are about 3.78 billion social media users worldwide, or 48 percent of the entire population. About 54 percent of these users use social media for researching products to purchase. You can leverage Facebook or Instagram and grow your business with...
What Is a CRM System and How Can It Benefit Your Business?
Customer churn is costing businesses millions of dollars every year and the main cause is poor customer experience. But what if you could improve your current customer's experience with an effective CRM system? If you're wondering what a CRM system is, you're in the...
How to Use Social Media As a Business Owner
As a business owner, it's only natural to do whatever you can to help promote your business. You know that social media is important for marketing, but you don't really know the best way to use it. Using social media can be a great way to promote your business and...
5 Reasons Why You Need A Blog On Your Website
As a small business owner, your website is an incredible tool for generating leads and clients. It's a one-stop-shop for consumers to learn who you are, what you do, and why you're the only choice to solve their specific needs. But if you don't have a website that is...
4 Ways to Boost Your Social Media Presence
Finding a business that doesn’t have a social media presence is difficult these days. In fact, if you’re a small business without a social media presence, it is highly recommended to get one as soon as possible. But just having a social media presence isn’t enough....
6 Reasons Your Website Is Struggling On Google
Google's search algorithms and strategies are continuously changing and improving to help users better find the information they're looking for. Who knows what they will think of next? Because Google is continuously checking and ranking websites, it can be easy for...
How to Determine Your Unique Competitive Advantage as a Small Business
In a previous blog post, we pointed out the importance of clearly and specifically pointing out how you differentiate yourself from another small business. This difference is known as your unique competitive advantage. This week, we’re showing you exactly what you...
Online Marketing Solutions for Small Businesses
In today's world, small businesses can't survive without a strong digital marketing strategy. But if you don't know where to begin, it's easy to get overwhelmed. At VisionPath Marketing, we have experience developing inventive new solutions to address the unique pain...
This Just Isn’t Right!
Running a small business is no easy feat. On any given day, there are countless tasks to be done to keep your operation going and keep customers coming through the doors. It’s a good thing to want to put out your best work, but striving for perfection all the time...