The crowded web amass with blogs, video marketing, tweets, and more is proof enough that social media marketing has taken off – and just keeps on flying. Many businesses are running their marketing departments solely on social media marketing, while others are using a blended approach. Regardless of the percentage social media holds in your company’s marketing plan, not having a social media marketing plan is not an option.

While the social media marketing surge is wonderful for influencers in the marketing world, it can also make standing out in the crowded web quite challenging. There are ways, however, to make your business stand out in the crowd. Keep reading for 4 important Dos and Don’ts for making your business more visible on the crowded web.


Don’t keep the same social media marketing campaign you have always had.

We know the saying, “if it ain’t broke, don’t fix it” often rings true, but we can tell you that if your social media marketing strategy has remained the same throughout the past year or years, you are likely already falling behind the times. Even if your target audience and business and products remain the same, the crowded web is rapidly changing — and with more businesses joining in by the minute. To ensure that your business does not get lost in the crowd, it is important to keep up with the newly changing virtual landscape.


Do position yourself as an expert (influencer) to help make your business visible and stand out among the others.

Be sure that your website and social media channels accurately display the expertise that you and your team have in your field. What is it that your company / business does better than others? Do you provide a unique product that others can’t match? Is your customer service unparalleled? Do you know more about your service and clients’ needs than anyone else? Whatever it is, make sure that your audience knows what makes you special! A few ways to to do this are to promote your knowledge using the Facebook Live or Instagram Live  features. You could even have a virtual Q & A experience during which your clients and customers could interact with you and get to know you better. Write blogs on your site that prove you have something unique to offer, and write guest blogs on the sites of other influencers as well.


Don’t neglect the power of videos have to make your business more visible.

People around the world are watching more than one billion hours of YouTube content everyday, and those on Facebook are watching more than 64 billion videos a day (allbusiness.com). If people aren’t watching your videos online, they’re watching someone else’s. We recommend that you use a blend of live videos, produced videos, and less professional video footage that showcases your company and its benefits in a variety of ways.


Do connect with your audience synchronously.

Thanks to live streaming videos like those offered through Facebook and Instagram, it is easier than ever to connect with your audience in real time. Hosting a pop-up Q&A or a behind the scenes tour via these social media channels can help you to show the authentic nature of your business and develop a more personal connection with your customers and clients.

Finally, don’t let this post overwhelm you with things you need to be doing to help make your business more visible in a crowded web. Yes, there are many others vying for the attention of your customers and clients. But remember, you started your business because you knew you had something special you wanted to offer. So, don’t be afraid to start showcasing what is already great about your company to those around you in a new way.


If you’re not sure how to get started shaping up your social media marketing strategy, we are happy to help! Contact the experts at VisionPATH Marketing for a free consultation today. It would be our pleasure to serve you and to help your business stand out in the crowd!