Are you ready to level up when it comes to your social engagement? Well, look no further! Follow these five simple tips to make sure that your social media marketing plan gets you better social engagement than ever.
1. Video, video, video.
We’ve said it before, and we’ll say it again. If you want to have higher levels of social engagement on your networks, it is crucial to use video! These videos can come in multiple formats: video advertisements, Facebook Live, Instagram Live, and Snapchat Stories. Marketing studies have shown that people spend significantly more time on pages that incorporate videos. To make the most of your videos, be sure to create different types. Some could focus on product demos whereas others could feature behind-the-scenes footage of the people who make your business special.
2. Foster feedback.
Social engagement grows like a snowball. Each time someone likes, comments, or shares your content, you have a higher likelihood that another person will do the same. Increased social engagement leads to higher visibility and likelihood of deeper and more frequent interaction. One of the best ways to foster feedback on your posts is to ask people directly to interact with it. Ask a simple question in a post. For example, “Tell us your favorite ice cream flavor that we offer,” or “Let us know what product improvement you’d like to see next year.”
3. Reward engagement.
If you want people to interact with your content (and, obviously you do want that), then you need to give them a reason to do so. This reward can come in numerous ways. One of the simplest is to respond with a “thank you” or simply reply to their comments. Or you could give discounts or freebies to people who interact in a certain way with your network.
4. Tag influencers and followers in your posts.
Remember – social media is just that – social. So, if you want to increase social engagement, you need to be mentioning others in your posts. You can do this in many ways. One is to quote like-minded businesses/people in your posts and tag them on Instagram or Facebook. Or you could post customer/client photos and tag them or mention them on Twitter. Reblogging, Retweeting, or reposting images from Facebook or Instagram of your clients/customers interacting with your business or products is another way to connect them further to your page and posts.
5. Make the most out of your hashtags.
Using hashtags (#hashtags) can more than double the visibility of your posts. Hashtags not only help categorize your posts, but they also help interested users find your business. And the more viewers you have, the more likelihood you have of increased social engagement. Try finding trending hashtags and adding relevant ones to your posts to increase your likelihood of added visibility even further. Some sites you can use to find trending hashtags are ritetag.com and twitonomy.com .
Whether your past social media strategy knocked it out of the park or fizzled a bit, using these tips can help move your social media engagement levels in the right direction. If you want to know more about boosting engagement or have other social media marketing questions, contact the experts at VisionPATH Marketing. We would love to help, and consultations are always free.