by VisionPath Marketing | Aug 15, 2020 | Content Marketing
You’ve probably heard the phrase “Content is king,” but what does that mean for your small business? Marketing strategies that implement content creation are almost guaranteed to see better results and drive needed attention to their websites and social channels. So... 
by VisionPath Marketing | Jan 30, 2020 | Content Marketing, Digital Marketing, Marketing Strategy, Small Business Branding, Social Media Marketing
Everyone likes color, right? Color adds dimension, interest and vitality to virtually every aspect of our lives. As French Artist Fernand Leger stated, “The craving for color is a natural necessity just as for water and fire. Color is a raw material and indispensable... 
by VisionPath Marketing | Jan 15, 2020 | Content Marketing, Online Marketing, SEO
Words are fundamental to everyday conversation. We use words to live, to pose questions, to provide direction, to express emotions and to engage in work. It has been suggested that the average American says about 16,000 words per day. Amazing, right? As the famous... 
by VisionPath Marketing | Nov 30, 2019 | Content Marketing, Digital Marketing, Internet Marketing, Online Marketing, Online Strategy
In the years since its inception, email has transformed business communication. It is reported that on average, a typical business email user may receive more than 100 business email messages a day. Beyond that, email users receive about 500 email marketing messages... 
by VisionPath Marketing | Oct 30, 2019 | Content Marketing, Digital Marketing, Email Marketing, Facebook Marketing, Inbound Marketing, Marketing Strategy, Online Marketing
Every savvy marketer today knows that producing consistent, fresh content is important to generate traffic, to attract new customers, and to keep their attention. But that can be quite challenging. Coming up with valuable, interesting and relevant material and... 
by VisionPath Marketing | Oct 14, 2019 | Content Marketing, Digital Marketing, Inbound Marketing, Internet Marketing, Marketing Strategy, Small Business Strategy, Social Media Marketing
While outbound marketing interrupts people to deliver messages they may not want to hear, inbound marketing helps brands form connections by providing potential customers with personalized experiences and content right where they are. To grow as a company, it’s...