In the business world, survival is based on your ability to adapt to an ever-changing market. Especially with your marketing strategy, you don’t want to always do things the same way. Traditional methods of marketing are becoming obsolete in the age of the internet, and companies unwilling to adapt will ultimately be left behind. Digital…
New forms of digital technologies are showing up every day, and shaping the way we interact with our friends, family, and even our favorite businesses. The internet has opened the doors to an entire world of ecommerce, and as new technologies show up every day, it’s important to make sure your business and its marketing…
Advertising is unquestionably critical to business success. Mark Twain once said, “Many a small thing has been made large by the right kind of advertising.” It would be true to modify his quote to say, “Many a good thing has been made great by the right advertising spending in the right media.” Success, at least…
Marketing has changed a lot since the early days of “push marketing” which relied on a heavy dose of TV, Radio and Print advertising. Today’s more complex and digitally driven marketplace seems to be ever-evolving. Predicting the future has always been challenging as baseball philosopher and humorist, Yogi Berra, said, “It’s tough to make predictions,…
If “buzz” signifies a continuing sound, an atmosphere or feeling of excitement, then engagement has buzz in spades! It seems like the internet is full of articles on engagement, and marketing thought leaders are now prolific in prescribing principles and means of engagement leading to the sale of products and services, along with retention of…
Everyone likes color, right? Color adds dimension, interest and vitality to virtually every aspect of our lives. As French Artist Fernand Leger stated, “The craving for color is a natural necessity just as for water and fire. Color is a raw material and indispensable to life. At every era of his existence and his history,…
In the years since its inception, email has transformed business communication. It is reported that on average, a typical business email user may receive more than 100 business email messages a day. Beyond that, email users receive about 500 email marketing messages each month. That’s a lot of messaging! But, since email marketing is intended…
It seems like everyone is online these days. People shop on their phones, do product research, ask questions and post reviews regarding their purchases and services experiences. Businesses now get remarkable business exposure online—both good and bad, depending on the performance of their products and services. According to several studies, between 69% and 90% of…
Every savvy marketer today knows that producing consistent, fresh content is important to generate traffic, to attract new customers, and to keep their attention. But that can be quite challenging. Coming up with valuable, interesting and relevant material and optimizing it for SEO can tax anyone’s time and creative juices. An interesting added option is…
While outbound marketing interrupts people to deliver messages they may not want to hear, inbound marketing helps brands form connections by providing potential customers with personalized experiences and content right where they are. To grow as a company, it’s essential to create an inbound marketing strategy that gives people a positive impression of your company….
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