by VisionPath Marketing | Sep 30, 2020 | Digital Marketing
In the business world, survival is based on your ability to adapt to an ever-changing market. Especially with your marketing strategy, you don’t want to always do things the same way. Traditional methods of marketing are becoming obsolete in the age of the internet,... 
by VisionPath Marketing | May 26, 2020 | Digital Marketing
New forms of digital technologies are showing up every day, and shaping the way we interact with our friends, family, and even our favorite businesses. The internet has opened the doors to an entire world of ecommerce, and as new technologies show up every day, it’s... 
by VisionPath Marketing | Apr 27, 2020 | Digital Marketing, Internet Marketing, Online Marketing
Advertising is unquestionably critical to business success. Mark Twain once said, “Many a small thing has been made large by the right kind of advertising.” It would be true to modify his quote to say, “Many a good thing has been made great by the right advertising... 
by VisionPath Marketing | Apr 13, 2020 | Digital Marketing, Internet Marketing, Marketing Strategy
Marketing has changed a lot since the early days of “push marketing” which relied on a heavy dose of TV, Radio and Print advertising. Today’s more complex and digitally driven marketplace seems to be ever-evolving. Predicting the future has always been challenging as... 
by VisionPath Marketing | Feb 29, 2020 | Digital Marketing
If “buzz” signifies a continuing sound, an atmosphere or feeling of excitement, then engagement has buzz in spades! It seems like the internet is full of articles on engagement, and marketing thought leaders are now prolific in prescribing principles and means of... 
by VisionPath Marketing | Jan 30, 2020 | Content Marketing, Digital Marketing, Marketing Strategy, Small Business Branding, Social Media Marketing
Everyone likes color, right? Color adds dimension, interest and vitality to virtually every aspect of our lives. As French Artist Fernand Leger stated, “The craving for color is a natural necessity just as for water and fire. Color is a raw material and indispensable... 