Category

Digital Marketing

But We’ve Always Done Things This Way…

By | Digital Marketing

In the business world, survival is based on your ability to adapt to an ever-changing market. Especially with your marketing strategy, you don’t want to always do things the same way. Traditional methods of marketing are becoming obsolete in the age of the internet, and companies unwilling to adapt will ultimately be left behind. Digital…

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engagement

“Engagement”—What’s All the Buzz?

By | Digital Marketing

If “buzz” signifies a continuing sound, an atmosphere or feeling of excitement, then engagement has buzz in spades! It seems like the internet is full of articles on engagement, and marketing thought leaders are now prolific in prescribing principles and means of engagement leading to the sale of products and services, along with retention of…

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How the Use of Color Makes a Difference in Advertising

By | Content Marketing, Digital Marketing, Marketing Strategy, Small Business Branding, Social Media Marketing

Everyone likes color, right? Color adds dimension, interest and vitality to virtually every aspect of our lives. As French Artist Fernand Leger stated, “The craving for color is a natural necessity just as for water and fire. Color is a raw material and indispensable to life. At every era of his existence and his history,…

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Create Subject Lines that Guarantee Customers Will Open Their Email

Create Subject Lines that Guarantee Customers Will Open Their Email

By | Content Marketing, Digital Marketing, Internet Marketing, Online Marketing, Online Strategy

In the years since its inception, email has transformed business communication. It is reported that on average, a typical business email user may receive more than 100 business email messages a day. Beyond that, email users receive about 500 email marketing messages each month. That’s a lot of messaging! But, since email marketing is intended…

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Positive Online Customer Reviews are Key for Small Business Success

Positive Online Customer Reviews are Key for Small Business Success

By | Digital Marketing, Facebook Marketing, Internet Marketing, Online Marketing, Online Strategy, Small Business Strategy, Social Media Marketing, Uncategorized

It seems like everyone is online these days. People shop on their phones, do product research, ask questions and post reviews regarding their purchases and services experiences. Businesses now get remarkable business exposure online—both good and bad, depending on the performance of their products and services. According to several studies, between 69% and 90% of…

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12 Ways to Breathe New Life into Old Blog Posts

12 Ways to Breathe New Life into Old Blog Posts

By | Content Marketing, Digital Marketing, Email Marketing, Facebook Marketing, Inbound Marketing, Marketing Strategy, Online Marketing

Every savvy marketer today knows that producing consistent, fresh content is important to generate traffic, to attract new customers, and to keep their attention. But that can be quite challenging. Coming up with valuable, interesting and relevant material and optimizing it for SEO can tax anyone’s time and creative juices. An interesting added option is…

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How to Grow Your Business with an Effective Inbound Marketing Strategy

How to Grow Your Business with an Effective Inbound Marketing Strategy

By | Content Marketing, Digital Marketing, Inbound Marketing, Internet Marketing, Marketing Strategy, Small Business Strategy, Social Media Marketing

While outbound marketing interrupts people to deliver messages they may not want to hear, inbound marketing helps brands form connections by providing potential customers with personalized experiences and content right where they are. To grow as a company, it’s essential to create an inbound marketing strategy that gives people a positive impression of your company….

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