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How Digital Marketing Can Build a Loyal Customer Base

How Digital Marketing Can Build a Loyal Customer Base

by VisionPath Marketing | Dec 15, 2022 | Digital Marketing

Getting your customers to continue returning to your brand over and over again and even recommending it over your competitors is every company’s dream. That’s what brand loyalty is all about! Here are some of the advantages of having customer loyalty and how digital...
Is Your Website Representing Your Small Business Well?

Is Your Website Representing Your Small Business Well?

by VisionPath Marketing | Nov 14, 2022 | Digital Marketing

Is your small business website doing its job and providing your organization with a steady stream of qualified web traffic, prospects, and leads? Does it align with your vision and have a modern look? As a small business owner, your website is often the first...
Marketing Trends vs. Fads: Knowing the Difference

Marketing Trends vs. Fads: Knowing the Difference

by VisionPath Marketing | Sep 29, 2022 | Digital Marketing

From technology to fashion to food, trends and fads come and go. But what’s the difference between a trend and a fad in digital marketing, and how can you make these work for your business? Sometimes there’s a thin line separating a trend from a fad, so it’s important...
6 Ways Digital Marketing Increases Website Traffic

6 Ways Digital Marketing Increases Website Traffic

by VisionPath Marketing | Aug 30, 2022 | Digital Marketing

Most businesses today have a website. But this fact alone isn’t enough to produce the results you need. If you think about it, there are more empty stores than busy ones. Competition is fierce in just about every industry. So, how do you get people to visit your...
Marketing vs Sales – What’s the Difference?

Marketing vs Sales – What’s the Difference?

by VisionPath Marketing | May 18, 2022 | Digital Marketing

Many people lump sales and marketing into the same category. But the two processes have quite a few differences and may not work together as much as they should. If you’re wondering about the difference between marketing vs sales, here’s what you need to know.  What...
5 Reasons to Launch a Website for Your Small Business

5 Reasons to Launch a Website for Your Small Business

by VisionPath Marketing | Dec 4, 2021 | Digital Marketing, Marketing Strategy, Online Marketing, SEO, Small Business Branding

Every business should have a website. While some only use social media platforms for advertising their products or services, we highly recommend that small business owners launch a website of their own. If you want to drive more conversions, don’t just rely on...
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