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But We’ve Always Done Things This Way…

But We’ve Always Done Things This Way…

by VisionPath Marketing | Sep 30, 2020 | Digital Marketing

In the business world, survival is based on your ability to adapt to an ever-changing market. Especially with your marketing strategy, you don’t want to always do things the same way. Traditional methods of marketing are becoming obsolete in the age of the internet,...
Digital Marketing: What It Is and Why It Matters

Digital Marketing: What It Is and Why It Matters

by VisionPath Marketing | May 26, 2020 | Digital Marketing

New forms of digital technologies are showing up every day, and shaping the way we interact with our friends, family, and even our favorite businesses. The internet has opened the doors to an entire world of ecommerce, and as new technologies show up every day, it’s...
What Are the Best Ways to Spend on Advertising Today?

What Are the Best Ways to Spend on Advertising Today?

by VisionPath Marketing | Apr 27, 2020 | Digital Marketing, Internet Marketing, Online Marketing

Advertising is unquestionably critical to business success. Mark Twain once said, “Many a small thing has been made large by the right kind of advertising.” It would be true to modify his quote to say, “Many a good thing has been made great by the right advertising...
10 Marketing Trends in 2020

10 Marketing Trends in 2020

by VisionPath Marketing | Apr 13, 2020 | Digital Marketing, Internet Marketing, Marketing Strategy

Marketing has changed a lot since the early days of “push marketing” which relied on a heavy dose of TV, Radio and Print advertising. Today’s more complex and digitally driven marketplace seems to be ever-evolving. Predicting the future has always been challenging as...
“Engagement”—What’s All the Buzz?

“Engagement”—What’s All the Buzz?

by VisionPath Marketing | Feb 29, 2020 | Digital Marketing

If “buzz” signifies a continuing sound, an atmosphere or feeling of excitement, then engagement has buzz in spades! It seems like the internet is full of articles on engagement, and marketing thought leaders are now prolific in prescribing principles and means of...
How the Use of Color Makes a Difference in Advertising

How the Use of Color Makes a Difference in Advertising

by VisionPath Marketing | Jan 30, 2020 | Content Marketing, Digital Marketing, Marketing Strategy, Small Business Branding, Social Media Marketing

Everyone likes color, right? Color adds dimension, interest and vitality to virtually every aspect of our lives. As French Artist Fernand Leger stated, “The craving for color is a natural necessity just as for water and fire. Color is a raw material and indispensable...
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