If you operate a local business such as a restaurant or home improvement company, marketing at the local level is essential. As a marketing company that serves local small businesses, VisionPATH would like to share some tips that will help nearby customers find your business quickly and easily. Build a Website and Make Sure It’s…
You’re not alone if you feel frustrated by social media marketing or wonder if the effort you put into it is worth the return on investment (ROI). In a recent survey reported by Local Search Association, one in three business owners stated that they consider social media their company’s most important form of marketing. Slightly…
According to a recent survey conducted by the Pew Research Center, just under three-fourths of American adults regularly use YouTube. Although it’s technically not a social media website, that shouldn’t matter in terms of marketing when it enjoys such popularity. Among people between 18 and 24, 94 percent visit the site often. As the second…
LinkedIn is a popular social media website among business professionals wanting to connect with others in their industry. Now that the site has been going strong for 16 years, business owners and CEOs of companies are increasingly realizing its value in marketing the company to a broader range of people. It seems like the next…
Even though more than 70 million businesses in the United States currently use Instagram for marketing or plan to in the future, most don’t understand how to make their account unique enough to capture the attention of potential customers. Below are four tips to help your company use the social media phenomenon to your advantage….
Everybody loves a good story; that’s why children gather around their grandparents to listen to what life was like in the old days and why people always ask the bride and groom the story of how they met. No one can resist a truly good story. But did you know that storytelling for more than…
Email itself has been around since the 1970s while email marketing has been around since the 1990s. It became more popular and well utilized beginning in the early 2000s. Due to the length of time it has been used, some fear that email marketing is now old hat and no longer useful in comparison with…
The crowded web amass with blogs, video marketing, tweets, and more is proof enough that social media marketing has taken off – and just keeps on flying. Many businesses are running their marketing departments solely on social media marketing, while others are using a blended approach. Regardless of the percentage social media holds in your…
Going Deeper with Pinterest to Achieve Your Marketing Goals In a previous post, we gave you information on how to use Pinterest as a social media marketing tool. We mentioned the importance of doing more for your customers and clients than flooding their feed with glorified advertisements. And we talked about the need for using…
In our last post, we talked about the fact that giveaways are a great way to boost your social media visibility and engagement. This time, we’re coming to you with the how factor — telling you how you can make sure that your next social media giveaway a success. 1. Make your social media giveaway…
© 2019 visionPATH Marketing.
