Everybody loves a good story; that’s why children gather around their grandparents to listen to what life was like in the old days and why people always ask the bride and groom the story of how they met. No one can resist a truly good story. But did you know that storytelling for more than…
Email itself has been around since the 1970s while email marketing has been around since the 1990s. It became more popular and well utilized beginning in the early 2000s. Due to the length of time it has been used, some fear that email marketing is now old hat and no longer useful in comparison with…
The crowded web amass with blogs, video marketing, tweets, and more is proof enough that social media marketing has taken off – and just keeps on flying. Many businesses are running their marketing departments solely on social media marketing, while others are using a blended approach. Regardless of the percentage social media holds in your…
Going Deeper with Pinterest to Achieve Your Marketing Goals In a previous post, we gave you information on how to use Pinterest as a social media marketing tool. We mentioned the importance of doing more for your customers and clients than flooding their feed with glorified advertisements. And we talked about the need for using…
In our last post, we talked about the fact that giveaways are a great way to boost your social media visibility and engagement. This time, we’re coming to you with the how factor — telling you how you can make sure that your next social media giveaway a success. 1. Make your social media giveaway…
We at VisionPATH work hard to provide the best possible advice and service to our clients. We have worked with more than 100 small business owners, giving them an outside perspective to help them solve problems and work on their business instead of in their business. Recently, we took the next step in providing excellent business…
Facebook is by far the most popular social networking site, surpassing other social media such as Twitter, Instagram, and Google+. And most businesses with an interest in an online presence started by creating a Facebook site. In fact, many businesses use Facebook marketing even before creating their own website. But just having an online presence…
1. Blog content works for internet marketing because of the soft sell. How many times do you get up from the TV and go to the kitchen during the commercials? If you’re like most people- often. We are all a little tired of having products shoved down our throats by the latest ad campaign dying to catch…
In the midst of the online marketing revolution Millennials are driving the bus. Keep quiet about it though, it’s best they not know we’re targeting them. Below are a few tips for cutting through and making a connection with Millennials. But First: What is a Millennial? The term ‘Millennial’ generation was coined by William Strauss…
4 Reasons VisionPath’s online marketing strategy can help your business: 1. Content development is key. Online marketing is increasingly becoming the center of the marketing universe. We all knew it was happening and now it’s here, the web has become the primary point of consultation for people making decisions about products and services. Developing a comprehensive…
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