by VisionPath Marketing | Aug 30, 2022 | Digital Marketing
Most businesses today have a website. But this fact alone isn’t enough to produce the results you need. If you think about it, there are more empty stores than busy ones. Competition is fierce in just about every industry. So, how do you get people to visit your... 
by VisionPath Marketing | May 18, 2022 | Digital Marketing
Many people lump sales and marketing into the same category. But the two processes have quite a few differences and may not work together as much as they should. If you’re wondering about the difference between marketing vs sales, here’s what you need to know. What... 
by VisionPath Marketing | Dec 4, 2021 | Digital Marketing, Marketing Strategy, Online Marketing, SEO, Small Business Branding
Every business should have a website. While some only use social media platforms for advertising their products or services, we highly recommend that small business owners launch a website of their own. If you want to drive more conversions, don’t just rely on... 
by VisionPath Marketing | Nov 18, 2021 | Digital Marketing, Online Strategy, Social Media Marketing, Social Media Strategy, Video Marketing
Did you know that TikTok surpassed one billion users this year? That is staggering for an app that only launched in 2018. Business owners and marketing managers are taking notice of TikTok’s increasing popularity. It’s now becoming a new marketing avenue... 
by VisionPath Marketing | Oct 16, 2021 | Digital Marketing, Online Strategy
Over 91% of customers have visited a store, in part because of the digital marketing efforts you and other small businesses like yours apply. Great! So you know marketing your business online is definitely worthwhile. But there are so many ways to market your business... 
by VisionPath Marketing | Oct 1, 2021 | Content Marketing, Digital Marketing, Email Marketing, Marketing Strategy
Digital marketing is daunting for anybody who’s new to the game, and doubly so for small business owners. You’re juggling a lot of responsibilities: you’ve got staff to manage, a business to run, tax forms to fill, and you’re probably not...
