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A Small Business Owner’s Introduction into Digital Marketing Strategies

A Small Business Owner’s Introduction into Digital Marketing Strategies

by VisionPath Marketing | Oct 1, 2021 | Content Marketing, Digital Marketing, Email Marketing, Marketing Strategy

Digital marketing is daunting for anybody who’s new to the game, and doubly so for small business owners. You’re juggling a lot of responsibilities: you’ve got staff to manage, a business to run, tax forms to fill, and you’re probably not...
What Is a CRM System and How Can It Benefit Your Business?

What Is a CRM System and How Can It Benefit Your Business?

by VisionPath Marketing | Jul 30, 2021 | Email Marketing

Customer churn is costing businesses millions of dollars every year and the main cause is poor customer experience. But what if you could improve your current customer’s experience with an effective CRM system? If you’re wondering what a CRM system is,...
12 Ways to Breathe New Life into Old Blog Posts

12 Ways to Breathe New Life into Old Blog Posts

by VisionPath Marketing | Oct 30, 2019 | Content Marketing, Digital Marketing, Email Marketing, Facebook Marketing, Inbound Marketing, Marketing Strategy, Online Marketing

Every savvy marketer today knows that producing consistent, fresh content is important to generate traffic, to attract new customers, and to keep their attention. But that can be quite challenging. Coming up with valuable, interesting and relevant material and...
Email Marketing Continues to Be Highly Effective; Here’s How to Take Advantage

Email Marketing Continues to Be Highly Effective; Here’s How to Take Advantage

by VisionPath Marketing | Nov 30, 2018 | Content Marketing, Digital Marketing, Email Marketing

Email itself has been around since the 1970s while email marketing has been around since the 1990s. It became more popular and well utilized beginning in the early 2000s. Due to the length of time it has been used, some fear that email marketing is now old hat and no...

Mastering Mobile Technology is Key to Email Marketing Success

by VisionPath Marketing | Oct 15, 2018 | Email Marketing, Inbound Marketing

More people are using phones and tablets than ever before, especially when it comes to email and social media. There is a much higher likelihood that your audience will be reading your emails from their mobile device than from a computer. However, many companies are...
Personalize Your Email Campaigns for Better Engagement

Personalize Your Email Campaigns for Better Engagement

by VisionPath Marketing | Mar 15, 2018 | Content Marketing, Email Marketing

Email marketing is an important part of any internet marketing campaign. When done well, companies can see significant results from email campaigns. However, when done poorly, email campaigns can actually hurt a company’s connection to its clientele. Why aren’t my...

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