Email itself has been around since the 1970s while email marketing has been around since the 1990s. It became more popular and well utilized beginning in the early 2000s. Due to the length of time it has been used, some fear that email marketing is now old hat and no longer useful in comparison with…
More people are using phones and tablets than ever before, especially when it comes to email and social media. There is a much higher likelihood that your audience will be reading your emails from their mobile device than from a computer. However, many companies are still gearing their email marketing and social media marketing campaigns…
Email marketing is an important part of any internet marketing campaign. When done well, companies can see significant results from email campaigns. However, when done poorly, email campaigns can actually hurt a company’s connection to its clientele. Why aren’t my email campaigns working like I want them to? There are many reasons for email marketing…
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