by VisionPath Marketing | Jun 15, 2023 | Email Marketing
Customer relationship management (CRM) is a vital component of a successful digital marketing campaign. If you want to understand what influences your customers’ purchasing decisions, you need a way to organize and analyze data on their preferences, needs, and... 
by VisionPath Marketing | Aug 14, 2022 | Email Marketing
As a small business, being able to convert leads is pretty important. These are actions prospects take on the pathway to becoming paying customers, such as clicking on a call-to-action, visiting your website, signing up for your newsletter, or filling out your contact... 
by VisionPath Marketing | Oct 1, 2021 | Content Marketing, Digital Marketing, Email Marketing, Marketing Strategy
Digital marketing is daunting for anybody who’s new to the game, and doubly so for small business owners. You’re juggling a lot of responsibilities: you’ve got staff to manage, a business to run, tax forms to fill, and you’re probably not... 
by VisionPath Marketing | Jul 30, 2021 | Email Marketing
Customer churn is costing businesses millions of dollars every year and the main cause is poor customer experience. But what if you could improve your current customer’s experience with an effective CRM system? If you’re wondering what a CRM system is,... 
by VisionPath Marketing | Oct 30, 2019 | Content Marketing, Digital Marketing, Email Marketing, Facebook Marketing, Inbound Marketing, Marketing Strategy, Online Marketing
Every savvy marketer today knows that producing consistent, fresh content is important to generate traffic, to attract new customers, and to keep their attention. But that can be quite challenging. Coming up with valuable, interesting and relevant material and... 
by VisionPath Marketing | Nov 30, 2018 | Content Marketing, Digital Marketing, Email Marketing
Email itself has been around since the 1970s while email marketing has been around since the 1990s. It became more popular and well utilized beginning in the early 2000s. Due to the length of time it has been used, some fear that email marketing is now old hat and no...