6 Reasons Your Website Is Struggling On Google

6 Reasons Your Website Is Struggling On Google

Google’s search algorithms and strategies are continuously changing and improving to help users better find the information they’re looking for. Who knows what they will think of next? Because Google is continuously checking and ranking websites, it can be...
Standing Out Among the Competition

Standing Out Among the Competition

In a broad, ever-growing market, it can be hard to figure out how to make your business stand out among your competitors. That’s why differentiation is key to small business success.  Differentiation is the act of setting yourself apart, and businesses can do this in...
Who Or What Is My Buyer Persona?

Who Or What Is My Buyer Persona?

Every business already has its target audience in mind. What does your ideal customer look like, where do they shop, and how do they connect to the product or service you’re selling? These questions are essential to developing your buyer persona: a profile of your...