Category

Marketing Strategy

9 Ways to Create Greater Business Impact with Your Online Presence

9 Ways to Create Greater Business Impact with Your Online Presence

By | Digital Marketing, Internet Marketing, Marketing Strategy, Online Strategy, SEO, Small Business Strategy, Social Media Marketing, Social Media Strategy

Success in business today requires much more than a good product, a nice storefront, and friendly customer service. In today’s digital world a great online presence is required. It’s essential to stand out or be blown away in the daily winds of competition. The good news is that key tools exist online. As Lucas Donat,…

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Including Instagram Can Benefit Your Company's Branding Strategy

Including Instagram Can Benefit Your Company’s Branding Strategy

By | Digital Marketing, Instagram, Internet Marketing, Marketing Strategy, Online Marketing, Online Strategy, Social Media Marketing, Social Media Strategy

Effective marketing starts with effective branding. Branding, after all, is your identity; what you stand for. As brands scramble for presence in a crowded competitive world, Instagram branding should be included in your overall brand strategy. Today, over 100 million users in the U.S. are on Instagram. It is a platform that has proven itself…

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How To Use Video Marketing Effectively in Your Small Business

How To Use Video Marketing Effectively in Your Small Business

By | Digital Marketing, Facebook Marketing, Instagram, Internet Marketing, LinkedIn Marketing, Marketing Strategy, Online Marketing, Online Strategy, Social Media Marketing, Social Media Strategy, Twitter Marketing

The Internet has changed the way people do business, so it only makes sense that business owners change the way they advertise. Fortunately, they have a variety of opportunities available to reach potential customers exactly where they are. Some of these include content marketing, producing an email newsletter, banner ads, social media posts, and targeted…

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Drive Online Traffic to Your Business with a High-Quality Content Marketing Strategy

Drive Online Traffic to Your Business with a High-Quality Content Marketing Strategy

By | Content Marketing, Digital Marketing, Inbound Marketing, Marketing Strategy, Online Marketing, Online Strategy, SEO

Driving online traffic to your business’s website is a critical element of business success in the digital age. To be sure, at least 70 percent of consumers engage in some form of online shopping, and at least 74 percent of consumers use a search engine for consideration and purchasing decisions. This means that if your…

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