by VisionPath Marketing | Oct 15, 2020 | Marketing Strategy
In a broad, ever-growing market, it can be hard to figure out how to make your business stand out among your competitors. That’s why differentiation is key to small business success. Differentiation is the act of setting yourself apart, and businesses can do this in... 
by VisionPath Marketing | Jul 28, 2020 | Marketing Strategy
Every business already has its target audience in mind. What does your ideal customer look like, where do they shop, and how do they connect to the product or service you’re selling? These questions are essential to developing your buyer persona: a profile of your... 
by VisionPath Marketing | Apr 13, 2020 | Digital Marketing, Internet Marketing, Marketing Strategy
Marketing has changed a lot since the early days of “push marketing” which relied on a heavy dose of TV, Radio and Print advertising. Today’s more complex and digitally driven marketplace seems to be ever-evolving. Predicting the future has always been challenging as... 
by VisionPath Marketing | Jan 30, 2020 | Content Marketing, Digital Marketing, Marketing Strategy, Small Business Branding, Social Media Marketing
Everyone likes color, right? Color adds dimension, interest and vitality to virtually every aspect of our lives. As French Artist Fernand Leger stated, “The craving for color is a natural necessity just as for water and fire. Color is a raw material and indispensable... 
by VisionPath Marketing | Dec 30, 2019 | Marketing, Marketing Strategy, Small Business Branding, Small Business Strategy
When thinking about strong brands, most people quickly will identify Coca-Cola and Nike, corporate brands that have instant recognition, wide reach (and massive branding and marketing budgets). Yet branding is not about business size nor about budgets. As Jeff Bezos,... 
by VisionPath Marketing | Oct 30, 2019 | Content Marketing, Digital Marketing, Email Marketing, Facebook Marketing, Inbound Marketing, Marketing Strategy, Online Marketing
Every savvy marketer today knows that producing consistent, fresh content is important to generate traffic, to attract new customers, and to keep their attention. But that can be quite challenging. Coming up with valuable, interesting and relevant material and...