Category

Marketing

Should I Invest in Marketing During COVID-19?

By | Marketing

One of the worst mistakes you can make during the COVID-19 pandemic is to abandon your marketing efforts altogether. Businesses are already going to see slower growth during this time, and pausing your marketing may leave your customer base thinking that you’ve disappeared altogether.  Now’s the time to reexamine your marketing strategy and find new…

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Marketing

Marketing, an Investment or Expense?

By | Marketing

Marketing is often thought of like the ads on TV, Radio or billboards, or even seen in those old things called newspapers. Of course, it is much more than these, reaching deep into today’s critical digital space. Marketing includes every aspect of business (including advertising) that persuades people to purchase a product or a service….

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peple at a table

How Can I Make My Company Stand Out?

By | Marketing

Competition is everywhere these days. The advent of the internet and the acceleration of digital marketing have leveled the playing field, opening the door for a vast number of businesses seeking the attention and money of every potential customer. That makes the need for differentiating a business more critical than ever.  As a case in…

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VisionPath-Small-Business-Branding

Why Branding Is Important for Your Small Business

By | Marketing, Marketing Strategy, Small Business Branding, Small Business Strategy

When thinking about strong brands, most people quickly will identify Coca-Cola and Nike, corporate brands that have instant recognition, wide reach (and massive branding and marketing budgets).  Yet branding is not about business size nor about budgets. As Jeff Bezos, founder and CEO of Amazon, states, “A brand for a company is like a reputation…

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