by VisionPath Marketing | Aug 31, 2020 | Marketing
One of the worst mistakes you can make during the COVID-19 pandemic is to abandon your marketing efforts altogether. Businesses are already going to see slower growth during this time, and pausing your marketing may leave your customer base thinking that you’ve... 
by VisionPath Marketing | Mar 25, 2020 | Marketing
Marketing is often thought of like the ads on TV, Radio or billboards, or even seen in those old things called newspapers. Of course, it is much more than these, reaching deep into today’s critical digital space. Marketing includes every aspect of business (including... 
by VisionPath Marketing | Mar 14, 2020 | Marketing
Competition is everywhere these days. The advent of the internet and the acceleration of digital marketing have leveled the playing field, opening the door for a vast number of businesses seeking the attention and money of every potential customer. That makes the need... 
by VisionPath Marketing | Dec 30, 2019 | Marketing, Marketing Strategy, Small Business Branding, Small Business Strategy
When thinking about strong brands, most people quickly will identify Coca-Cola and Nike, corporate brands that have instant recognition, wide reach (and massive branding and marketing budgets). Yet branding is not about business size nor about budgets. As Jeff Bezos,... 
by VisionPath Marketing | Dec 13, 2019 | Marketing
You may remember a line from the old baseball movie, “Field of Dreams:” “Build it and they will come.” Well, some people in business might feel like that. “I can just create a website, or open a store, or tell people I have a service to... 