How Important Is Messaging in Marketing?

How Important Is Messaging in Marketing?

You may be the best at what you do. But your potential customers have no way of knowing this if you don’t have a compelling message. You have to find the best way to tell your target audience what products or services you offer, why you’re unique, and the reasons they...
The Importance of Soliciting Reviews

The Importance of Soliciting Reviews

When a business has a thorough understanding of its customer experience (CX), it provides an opportunity to make more informed business decisions. But how do you find out what your customers think about your business? One way is to solicit customer feedback so you can...
6 Reasons Your Website Is Struggling On Google

6 Reasons Your Website Is Struggling On Google

Google’s search algorithms and strategies are continuously changing and improving to help users better find the information they’re looking for. Who knows what they will think of next? Because Google is continuously checking and ranking websites, it can be...
Marketing, an Investment or Expense?

Marketing, an Investment or Expense?

Marketing is often thought of like the ads on TV, Radio or billboards, or even seen in those old things called newspapers. Of course, it is much more than these, reaching deep into today’s critical digital space. Marketing includes every aspect of business (including...
How Can I Make My Company Stand Out?

How Can I Make My Company Stand Out?

Competition is everywhere these days. The advent of the internet and the acceleration of digital marketing have leveled the playing field, opening the door for a vast number of businesses seeking the attention and money of every potential customer. That makes the need...