Marketing is often thought of like the ads on TV, Radio or billboards, or even seen in those old things called newspapers. Of course, it is much more than these, reaching deep into today’s critical digital space. Marketing includes every aspect of business (including advertising) that persuades people to purchase a product or a service….
Competition is everywhere these days. The advent of the internet and the acceleration of digital marketing have leveled the playing field, opening the door for a vast number of businesses seeking the attention and money of every potential customer. That makes the need for differentiating a business more critical than ever. As a case in…
When thinking about strong brands, most people quickly will identify Coca-Cola and Nike, corporate brands that have instant recognition, wide reach (and massive branding and marketing budgets). Yet branding is not about business size nor about budgets. As Jeff Bezos, founder and CEO of Amazon, states, “A brand for a company is like a reputation…
You may remember a line from the old baseball movie, “Field of Dreams:” “Build it and they will come.” Well, some people in business might feel like that. “I can just create a website, or open a store, or tell people I have a service to sell” and somehow (they may think) revenue and happy…
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