by VisionPath Marketing | Dec 30, 2019 | Marketing, Marketing Strategy, Small Business Branding, Small Business Strategy
When thinking about strong brands, most people quickly will identify Coca-Cola and Nike, corporate brands that have instant recognition, wide reach (and massive branding and marketing budgets). Yet branding is not about business size nor about budgets. As Jeff Bezos,... 
by VisionPath Marketing | Dec 13, 2019 | Marketing
You may remember a line from the old baseball movie, “Field of Dreams:” “Build it and they will come.” Well, some people in business might feel like that. “I can just create a website, or open a store, or tell people I have a service to...