Category

Online Marketing

How to Make Your Business More Visible on the Crowded Web

How to Make Your Business More Visible on the Crowded Web

By | Content Marketing, Digital Marketing, Facebook Marketing, Instagram, Internet Marketing, Online Marketing, Social Media Marketing, Social Media Strategy, Twitter Marketing

The crowded web amass with blogs, video marketing, tweets, and more is proof enough that social media marketing has taken off – and just keeps on flying. Many businesses are running their marketing departments solely on social media marketing, while others are using a blended approach. Regardless of the percentage social media holds in your…

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Why Your Business Needs Buyer Personas

Why Your Business Needs Buyer Personas

By | Online Marketing

Two of the first questions we often ask during a VisionPATH consultation is, “who is your target audience?” or “what are your buyer personas?” A target audience is a specific demographic set who would be looking to interact with your business by utilizing your services or purchasing your products. And a buyer persona is a…

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internet marketing

How Effective Headlines Can Transform Your Internet Marketing Strategy

By | Internet Marketing, Online Marketing, Small Business Strategy, Social Media Marketing

Think about how you read your daily news feed. If you’re like most people, you read by using a “headline search.” That is, you peruse or scan through the feed reading only the headlines, and if one happens to catch your interest, you may read the accompanying article. Any good internet marketing strategy knows that…

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