Category

Online Marketing

Why Your Business Needs Buyer Personas

Why Your Business Needs Buyer Personas

By | Online Marketing

Two of the first questions we often ask during a VisionPATH consultation is, “who is your target audience?” or “what are your buyer personas?” A target audience is a specific demographic set who would be looking to interact with your business by utilizing your services or purchasing your products. And a buyer persona is a…

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internet marketing

How Effective Headlines Can Transform Your Internet Marketing Strategy

By | Internet Marketing, Online Marketing, Small Business Strategy, Social Media Marketing

Think about how you read your daily news feed. If you’re like most people, you read by using a “headline search.” That is, you peruse or scan through the feed reading only the headlines, and if one happens to catch your interest, you may read the accompanying article. Any good internet marketing strategy knows that…

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Online Marketing Solutions for Small Business.

By | Digital Marketing, Online Marketing, Online Strategy, SEO

4 Reasons VisionPath’s online marketing strategy can help your business: 1. Content development is key. Online marketing is increasingly becoming the center of the marketing universe. We all knew it was happening and now it’s here, the web has become the primary point of consultation for people making decisions about products and services. Developing a comprehensive…

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