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Including Instagram Can Benefit Your Company’s Branding Strategy

Including Instagram Can Benefit Your Company’s Branding Strategy

Effective marketing starts with effective branding. Branding, after all, is your identity; what you stand for. As brands scramble for presence in a crowded competitive world, Instagram branding should be included in your overall brand strategy. Today, over 100 million...
How To Use Video Marketing Effectively in Your Small Business

How To Use Video Marketing Effectively in Your Small Business

The Internet has changed the way people do business, so it only makes sense that business owners change the way they advertise. Fortunately, they have a variety of opportunities available to reach potential customers exactly where they are. Some of these include...
Drive Online Traffic to Your Business with a High-Quality Content Marketing Strategy

Drive Online Traffic to Your Business with a High-Quality Content Marketing Strategy

Driving online traffic to your business’s website is a critical element of business success in the digital age. To be sure, at least 70 percent of consumers engage in some form of online shopping, and at least 74 percent of consumers use a search engine for...
Local Marketing: Grow Your Business Faster

Local Marketing: Grow Your Business Faster

If you operate a local business such as a restaurant or home improvement company, marketing at the local level is essential. As a marketing company that serves local small businesses, VisionPATH would like to share some tips that will help nearby customers find your...
Three Social Media Tips to Help Your Business Grow

Three Social Media Tips to Help Your Business Grow

You’re not alone if you feel frustrated by social media marketing or wonder if the effort you put into it is worth the return on investment (ROI). In a recent survey reported by Local Search Association, one in three business owners stated that they consider...