Category

Online Strategy

How Pinterest Ads are Rivaling Facebook, Instagram, Snapchat, and Twitter

By | Online Strategy, Social Media Marketing

Seven year old social media company Pinterest launched its first paid Pinterest ads almost three years ago. Initially, the ads didn’t catch on, but now, Pinterest President Tim Kendall says Pinterest has “crossed into a threshold” where people see the platform as one that’s worth investing in.   New President Tim Kendall Discusses Pinterest Ads…

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LinkedIn Company Page , Marketing Strategy

Using a LinkedIn Company Page to Maximize Your Company’s Marketing Strategy

By | Online Strategy, Small Business Strategy, Social Media Marketing

As we’ve told you in previous posts, a LinkedIn company page is one of the best social media marketing tools when it comes to business-to-business social networking.   Incorporating LinkedIn in Your Marketing Strategy   The first step to truly making the most of LinkedIn as a social media marketing tool is fully filling out…

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Incorporating YouTube into Your Social Media Marketing Strategy

Ways to Incorporate YouTube into Your Social Media Marketing Strategy

By | Online Strategy, Small Business Strategy, Social Media Marketing

When people think of YouTube, they often think of videos that go viral, meaning videos that reach millions of views seemingly instantly. While it is certainly possible for content on YouTube to take off quickly, this is rarely the case with videos created as part of a small business social media marketing strategy. And, really,…

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