by VisionPath Marketing | Apr 14, 2017 | Online Strategy, Social Media Marketing
Seven year old social media company Pinterest launched its first paid Pinterest ads almost three years ago. Initially, the ads didn’t catch on, but now, Pinterest President Tim Kendall says Pinterest has “crossed into a threshold” where people see the platform as one... by VisionPath Marketing | Oct 28, 2016 | Online Strategy
In previous posts, we explained the importance of creating full and detailed personal profiles and LinkedIn company pages. In this post, we will go into further detail regarding exactly how using LinkedIn as part of your marketing strategy will help to establish... by VisionPath Marketing | Oct 17, 2016 | Online Strategy, Small Business Strategy, Social Media Marketing
As we’ve told you in previous posts, a LinkedIn company page is one of the best social media marketing tools when it comes to business-to-business social networking. Incorporating LinkedIn in Your Marketing Strategy The first step to truly making the most of... by VisionPath Marketing | Sep 29, 2016 | Online Strategy, Social Media Marketing
YouTube is a network few people live without. One thing that makes YouTube stand out from other social sites is that it does not require an account in order to view videos. So, there is a much lower level of commitment involved with YouTube than with other networks.... by VisionPath Marketing | Sep 14, 2016 | Online Strategy, Small Business Strategy, Social Media Marketing
When people think of YouTube, they often think of videos that go viral, meaning videos that reach millions of views seemingly instantly. While it is certainly possible for content on YouTube to take off quickly, this is rarely the case with videos created as part of a... by VisionPath Marketing | Aug 30, 2016 | Facebook Marketing, Online Strategy
Once you have established your Facebook page and are ready to grow your audience and engagement, you may want to consider using Facebook’s paid advertising feature. Here are a few reason Facebook’s paid advertising may be for you. Your target audience is...