by VisionPath Marketing | Feb 15, 2021 | Professional Service Providers, Small Business Strategy
In a previous blog post, we pointed out the importance of clearly and specifically pointing out how you differentiate yourself from another small business. This difference is known as your unique competitive advantage. This week, we’re showing you exactly what you... by VisionPath Marketing | Apr 5, 2016 | direct response marketing, Professional Service Providers
Advertising is simply the process of letting others know about your product or service. Institutional or image advertising is the type of advertising most companies, large and small, use most often. While this type of advertising can alert the market to the fact that... 
by VisionPath Marketing | Feb 16, 2016 | Professional Service Providers, Small Business Strategy
“Why should I do business with you, instead of any and all other options I have?” This question goes through prospects’ minds before they choose to do business with professional service providers as well as through the minds of your clients before they return to work...