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Professional Service Providers

small business

How to Determine Your Unique Competitive Advantage as a Small Business

By | Professional Service Providers, Small Business Strategy

In a previous blog post, we pointed out the importance of clearly and specifically pointing out how you differentiate yourself from another small business. This difference is known as your unique competitive advantage. This week, we’re showing you exactly what you need to do to figure out what makes you special and different from those…

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professional service providers

Why Professional Service Providers Need to Identify Their Unique Competitive Advantage

By | Professional Service Providers, Small Business Strategy

“Why should I do business with you, instead of any and all other options I have?” This question goes through prospects’ minds before they choose to do business with professional service providers as well as through the minds of your clients before they return to work with you again. And, it’s a question you must take…

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