Category

Small Business Branding

VisionPath-Small-Business-Branding

Why Branding Is Important for Your Small Business

By | Marketing, Marketing Strategy, Small Business Branding, Small Business Strategy

When thinking about strong brands, most people quickly will identify Coca-Cola and Nike, corporate brands that have instant recognition, wide reach (and massive branding and marketing budgets).  Yet branding is not about business size nor about budgets. As Jeff Bezos, founder and CEO of Amazon, states, “A brand for a company is like a reputation…

Read More