by VisionPath Marketing | Mar 15, 2023 | Small Business Branding
Most people understand the importance of good branding when it comes to business success. But having a brand goes beyond creating a recognizable logo and having a snappy slogan. Many business people also have a personal brand that sets them apart as an individual and... 
by VisionPath Marketing | Jul 30, 2022 | Small Business Branding
Do you ever feel as if your brand isn’t doing as well as it should? If you take a look at some of the most longstanding and resilient businesses, you’ll notice that rebranding is part of the natural business cycle. But how do you know when it’s time to rebrand your... 
by VisionPath Marketing | Dec 4, 2021 | Digital Marketing, Marketing Strategy, Online Marketing, SEO, Small Business Branding
Every business should have a website. While some only use social media platforms for advertising their products or services, we highly recommend that small business owners launch a website of their own. If you want to drive more conversions, don’t just rely on... 
by VisionPath Marketing | Mar 15, 2021 | Content Marketing, Digital Marketing, Facebook Marketing, Instagram, Internet Marketing, LinkedIn Marketing, Marketing, Marketing Strategy, Online Marketing, Online Strategy, SEO, Small Business Branding, Small Business Strategy, Social Media Marketing, Social Media Strategy
Google’s search algorithms and strategies are continuously changing and improving to help users better find the information they’re looking for. Who knows what they will think of next? Because Google is continuously checking and ranking websites, it can be... 
by VisionPath Marketing | Jan 30, 2020 | Content Marketing, Digital Marketing, Marketing Strategy, Small Business Branding, Social Media Marketing
Everyone likes color, right? Color adds dimension, interest and vitality to virtually every aspect of our lives. As French Artist Fernand Leger stated, “The craving for color is a natural necessity just as for water and fire. Color is a raw material and indispensable... 
by VisionPath Marketing | Dec 30, 2019 | Marketing, Marketing Strategy, Small Business Branding, Small Business Strategy
When thinking about strong brands, most people quickly will identify Coca-Cola and Nike, corporate brands that have instant recognition, wide reach (and massive branding and marketing budgets). Yet branding is not about business size nor about budgets. As Jeff Bezos,...