by VisionPath Marketing | Jul 15, 2023 | Small Business Branding
When you’re thinking about all the elements you need for a successful business, creating a unique and attractive logo may not be one of your top priorities. You might even believe your business can get by without a logo at all. This isn’t the case. Here’s what you... 
by VisionPath Marketing | Mar 15, 2023 | Small Business Branding
Most people understand the importance of good branding when it comes to business success. But having a brand goes beyond creating a recognizable logo and having a snappy slogan. Many business people also have a personal brand that sets them apart as an individual and... 
by VisionPath Marketing | Jul 30, 2022 | Small Business Branding
Do you ever feel as if your brand isn’t doing as well as it should? If you take a look at some of the most longstanding and resilient businesses, you’ll notice that rebranding is part of the natural business cycle. But how do you know when it’s time to rebrand your... 
by VisionPath Marketing | Dec 4, 2021 | Digital Marketing, Marketing Strategy, Online Marketing, SEO, Small Business Branding
Every business should have a website. While some only use social media platforms for advertising their products or services, we highly recommend that small business owners launch a website of their own. If you want to drive more conversions, don’t just rely on... 
by VisionPath Marketing | Mar 15, 2021 | Content Marketing, Digital Marketing, Facebook Marketing, Instagram, Internet Marketing, LinkedIn Marketing, Marketing, Marketing Strategy, Online Marketing, Online Strategy, SEO, Small Business Branding, Small Business Strategy, Social Media Marketing, Social Media Strategy
Google’s search algorithms and strategies are continuously changing and improving to help users better find the information they’re looking for. Who knows what they will think of next? Because Google is continuously checking and ranking websites, it can be... 
by VisionPath Marketing | Jan 30, 2020 | Content Marketing, Digital Marketing, Marketing Strategy, Small Business Branding, Social Media Marketing
Everyone likes color, right? Color adds dimension, interest and vitality to virtually every aspect of our lives. As French Artist Fernand Leger stated, “The craving for color is a natural necessity just as for water and fire. Color is a raw material and indispensable...