Category

Small Business Branding

How the Use of Color Makes a Difference in Advertising

By | Content Marketing, Digital Marketing, Marketing Strategy, Small Business Branding, Social Media Marketing

Everyone likes color, right? Color adds dimension, interest and vitality to virtually every aspect of our lives. As French Artist Fernand Leger stated, “The craving for color is a natural necessity just as for water and fire. Color is a raw material and indispensable to life. At every era of his existence and his history,…

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VisionPath-Small-Business-Branding

Why Branding Is Important for Your Small Business

By | Marketing, Marketing Strategy, Small Business Branding, Small Business Strategy

When thinking about strong brands, most people quickly will identify Coca-Cola and Nike, corporate brands that have instant recognition, wide reach (and massive branding and marketing budgets).  Yet branding is not about business size nor about budgets. As Jeff Bezos, founder and CEO of Amazon, states, “A brand for a company is like a reputation…

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