Work-life balance is not a new idea. For someone who is driven, it may be easy to simply pour oneself into something to the exclusion of everything else. Balance suggests some equilibrium, not unlike (but not as dangerous) as walking along a thin wire 30 feet above a circus floor. Balance is really about discipline…
When thinking about strong brands, most people quickly will identify Coca-Cola and Nike, corporate brands that have instant recognition, wide reach (and massive branding and marketing budgets). Yet branding is not about business size nor about budgets. As Jeff Bezos, founder and CEO of Amazon, states, “A brand for a company is like a reputation…
It seems like everyone is online these days. People shop on their phones, do product research, ask questions and post reviews regarding their purchases and services experiences. Businesses now get remarkable business exposure online—both good and bad, depending on the performance of their products and services. According to several studies, between 69% and 90% of…
While outbound marketing interrupts people to deliver messages they may not want to hear, inbound marketing helps brands form connections by providing potential customers with personalized experiences and content right where they are. To grow as a company, it’s essential to create an inbound marketing strategy that gives people a positive impression of your company….
Success in business today requires much more than a good product, a nice storefront, and friendly customer service. In today’s digital world a great online presence is required. It’s essential to stand out or be blown away in the daily winds of competition. The good news is that key tools exist online. As Lucas Donat,…
Does your company have a marketing plan? Many small businesses think they do when really they simply spend money trying one idea for a short time before moving onto the next. One problem with this approach is that marketing success doesn’t happen that quickly. Like any worthwhile endeavor, small business marketing requires a plan, patience,…
If you operate a local business such as a restaurant or home improvement company, marketing at the local level is essential. As a marketing company that serves local small businesses, VisionPATH would like to share some tips that will help nearby customers find your business quickly and easily. Build a Website and Make Sure It’s…
You’re not alone if you feel frustrated by social media marketing or wonder if the effort you put into it is worth the return on investment (ROI). In a recent survey reported by Local Search Association, one in three business owners stated that they consider social media their company’s most important form of marketing. Slightly…
LinkedIn is a popular social media website among business professionals wanting to connect with others in their industry. Now that the site has been going strong for 16 years, business owners and CEOs of companies are increasingly realizing its value in marketing the company to a broader range of people. It seems like the next…
Facebook advertising is one of the fastest and most effective forms of marketing available. However, most people are only getting a small portion of the benefits because they are not properly targeting their ads to their audience. If you want to get the most out of your Facebook ads and attract more clients while…
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