Success in business today requires much more than a good product, a nice storefront, and friendly customer service. In today’s digital world a great online presence is required. It’s essential to stand out or be blown away in the daily winds of competition. The good news is that key tools exist online. As Lucas Donat,…
Does your company have a marketing plan? Many small businesses think they do when really they simply spend money trying one idea for a short time before moving onto the next. One problem with this approach is that marketing success doesn’t happen that quickly. Like any worthwhile endeavor, small business marketing requires a plan, patience,…
If you operate a local business such as a restaurant or home improvement company, marketing at the local level is essential. As a marketing company that serves local small businesses, VisionPATH would like to share some tips that will help nearby customers find your business quickly and easily. Build a Website and Make Sure It’s…
You’re not alone if you feel frustrated by social media marketing or wonder if the effort you put into it is worth the return on investment (ROI). In a recent survey reported by Local Search Association, one in three business owners stated that they consider social media their company’s most important form of marketing. Slightly…
LinkedIn is a popular social media website among business professionals wanting to connect with others in their industry. Now that the site has been going strong for 16 years, business owners and CEOs of companies are increasingly realizing its value in marketing the company to a broader range of people. It seems like the next…
Facebook advertising is one of the fastest and most effective forms of marketing available. However, most people are only getting a small portion of the benefits because they are not properly targeting their ads to their audience. If you want to get the most out of your Facebook ads and attract more clients while…
You have certainly heard by now that content marketing is a must have for small business marketing. And many of you likely believe this is true. However, do you know the reasons why, and do you know what makes content marketing absolutely essential for your business? Content Marketing Showcases Your Business’s Credibility Trust. This is…
If you’ve been listening to those in the marketing circles discuss strategy over the past few years, you’re sure to have heard the term “inbound marketing.” This type of marketing allows you to attract internet users using helpful and interesting content and then to convert them into your own clients by showing them more of…
Instagram is a social media network that has gained significant steam over the past few years and that continues to grow, both for personal, private use, and within the business realm. Between December of 2016 to April of 2017, Instagram added more than 100 million users! And the site continues to grow. This rapid…
Say the words “social media,” and likely the first app to come to mind is Facebook. Recently, social media giant Facebook has made big changes to another of its apps, Facebook Messenger. Though private messaging has been a feature of Facebook since 2008, it wasn’t until 2015 that the company began allowing businesses and companies…
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