The time has arrived, small business owners. 2017 is the year for you to really make an impact through small business social media marketing. While many of the big brands are starting to catch on to the necessity for social media marketing, the market is not yet flooded with big brands. That will likely change…
Facebook Live is a great tool for online marketing, both for small businesses and larger ones. Social media giant Facebook introduced the Facebook Live feature to capitalize on online video trends and to compete with Twitter’s Periscope as well as other social media players such as Snapchat. Introduction to Facebook Live The Facebook Live feature…
Anyone who has used Pinterest knows that hours upon hours could be spent on the site. However, when using Pinterest as a social media marketing tool, it isn’t necessary to spend hours on the site. Rather, follow these tips to get the best results for your small business. When using Pinterest as a…
As we’ve told you in previous posts, a LinkedIn company page is one of the best social media marketing tools when it comes to business-to-business social networking. Incorporating LinkedIn in Your Marketing Strategy The first step to truly making the most of LinkedIn as a social media marketing tool is fully filling out…
When people think of YouTube, they often think of videos that go viral, meaning videos that reach millions of views seemingly instantly. While it is certainly possible for content on YouTube to take off quickly, this is rarely the case with videos created as part of a small business social media marketing strategy. And, really,…
Think about how you read your daily news feed. If you’re like most people, you read by using a “headline search.” That is, you peruse or scan through the feed reading only the headlines, and if one happens to catch your interest, you may read the accompanying article. Any good internet marketing strategy knows that…
What is your marketing strategy? To whom do you market? To whom should you be marketing? Are you marketing to the right group? If so, was that planned? If the group you’re marketing is not the group you should be marketing to, why aren’t they? These questions are critical to the success of any marketing…
We at VisionPATH work hard to provide the best possible advice and service to our clients. We have worked with more than 100 small business owners, giving them an outside perspective to help them solve problems and work on their business instead of in their business. Recently, we took the next step in providing excellent business…
An old Chinese proverb goes something like this: “Confucius say, ‘Hungry man sitting with mouth open waiting for roast duck to fly in have long wait.’” So it is with marketing and small business strategy. So many businesses have great ideas and plans, but they fail to take action. They’re waiting for “things to be…
Results. That’s all that counts in small business — or any business: results. Any promotion worth putting your time, money and effort behind is worth measuring. Only by knowing what kinds of results a certain marketing effort produces can you determine whether to run it again or what you may need to do to change…
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