Category

Small Business Strategy

What is Facebook Live, and How Do I Use It?

By | Facebook Marketing, Small Business Strategy, Social Media Marketing

Facebook Live is a great tool for online marketing, both for small businesses and larger ones. Social media giant Facebook introduced the Facebook Live feature to capitalize on online video trends and to compete with Twitter’s Periscope as well as other social media players such as Snapchat. Introduction to Facebook Live The Facebook Live feature…

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LinkedIn Company Page , Marketing Strategy

Using a LinkedIn Company Page to Maximize Your Company’s Marketing Strategy

By | Online Strategy, Small Business Strategy, Social Media Marketing

As we’ve told you in previous posts, a LinkedIn company page is one of the best social media marketing tools when it comes to business-to-business social networking.   Incorporating LinkedIn in Your Marketing Strategy   The first step to truly making the most of LinkedIn as a social media marketing tool is fully filling out…

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Incorporating YouTube into Your Social Media Marketing Strategy

Ways to Incorporate YouTube into Your Social Media Marketing Strategy

By | Online Strategy, Small Business Strategy, Social Media Marketing

When people think of YouTube, they often think of videos that go viral, meaning videos that reach millions of views seemingly instantly. While it is certainly possible for content on YouTube to take off quickly, this is rarely the case with videos created as part of a small business social media marketing strategy. And, really,…

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internet marketing

How Effective Headlines Can Transform Your Internet Marketing Strategy

By | Internet Marketing, Online Marketing, Small Business Strategy, Social Media Marketing

Think about how you read your daily news feed. If you’re like most people, you read by using a “headline search.” That is, you peruse or scan through the feed reading only the headlines, and if one happens to catch your interest, you may read the accompanying article. Any good internet marketing strategy knows that…

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