Category

Social Media Marketing

How the Use of Color Makes a Difference in Advertising

By | Content Marketing, Digital Marketing, Marketing Strategy, Small Business Branding, Social Media Marketing

Everyone likes color, right? Color adds dimension, interest and vitality to virtually every aspect of our lives. As French Artist Fernand Leger stated, “The craving for color is a natural necessity just as for water and fire. Color is a raw material and indispensable to life. At every era of his existence and his history,…

Read More
Positive Online Customer Reviews are Key for Small Business Success

Positive Online Customer Reviews are Key for Small Business Success

By | Digital Marketing, Facebook Marketing, Internet Marketing, Online Marketing, Online Strategy, Small Business Strategy, Social Media Marketing, Uncategorized

It seems like everyone is online these days. People shop on their phones, do product research, ask questions and post reviews regarding their purchases and services experiences. Businesses now get remarkable business exposure online—both good and bad, depending on the performance of their products and services. According to several studies, between 69% and 90% of…

Read More
How to Grow Your Business with an Effective Inbound Marketing Strategy

How to Grow Your Business with an Effective Inbound Marketing Strategy

By | Content Marketing, Digital Marketing, Inbound Marketing, Internet Marketing, Marketing Strategy, Small Business Strategy, Social Media Marketing

While outbound marketing interrupts people to deliver messages they may not want to hear, inbound marketing helps brands form connections by providing potential customers with personalized experiences and content right where they are. To grow as a company, it’s essential to create an inbound marketing strategy that gives people a positive impression of your company….

Read More
9 Ways to Create Greater Business Impact with Your Online Presence

9 Ways to Create Greater Business Impact with Your Online Presence

By | Digital Marketing, Internet Marketing, Marketing Strategy, Online Strategy, SEO, Small Business Strategy, Social Media Marketing, Social Media Strategy

Success in business today requires much more than a good product, a nice storefront, and friendly customer service. In today’s digital world a great online presence is required. It’s essential to stand out or be blown away in the daily winds of competition. The good news is that key tools exist online. As Lucas Donat,…

Read More
Including Instagram Can Benefit Your Company's Branding Strategy

Including Instagram Can Benefit Your Company’s Branding Strategy

By | Digital Marketing, Instagram, Internet Marketing, Marketing Strategy, Online Marketing, Online Strategy, Social Media Marketing, Social Media Strategy

Effective marketing starts with effective branding. Branding, after all, is your identity; what you stand for. As brands scramble for presence in a crowded competitive world, Instagram branding should be included in your overall brand strategy. Today, over 100 million users in the U.S. are on Instagram. It is a platform that has proven itself…

Read More
How To Use Video Marketing Effectively in Your Small Business

How To Use Video Marketing Effectively in Your Small Business

By | Digital Marketing, Facebook Marketing, Instagram, Internet Marketing, LinkedIn Marketing, Marketing Strategy, Online Marketing, Online Strategy, Social Media Marketing, Social Media Strategy, Twitter Marketing

The Internet has changed the way people do business, so it only makes sense that business owners change the way they advertise. Fortunately, they have a variety of opportunities available to reach potential customers exactly where they are. Some of these include content marketing, producing an email newsletter, banner ads, social media posts, and targeted…

Read More
Local Marketing: Grow Your Business Faster

Local Marketing: Grow Your Business Faster

By | Content Marketing, Digital Marketing, direct response marketing, Inbound Marketing, Internet Marketing, Online Marketing, Online Strategy, SEO, Small Business Strategy, Social Media Marketing, Social Media Strategy, Uncategorized

If you operate a local business such as a restaurant or home improvement company, marketing at the local level is essential. As a marketing company that serves local small businesses, VisionPATH would like to share some tips that will help nearby customers find your business quickly and easily. Build a Website and Make Sure It’s…

Read More
Three Social Media Tips to Help Your Business Grow

Three Social Media Tips to Help Your Business Grow

By | Content Marketing, Digital Marketing, Facebook Marketing, Inbound Marketing, Instagram, Internet Marketing, LinkedIn Marketing, Online Marketing, Online Strategy, Small Business Strategy, Social Media Marketing, Social Media Strategy

You’re not alone if you feel frustrated by social media marketing or wonder if the effort you put into it is worth the return on investment (ROI). In a recent survey reported by Local Search Association, one in three business owners stated that they consider social media their company’s most important form of marketing. Slightly…

Read More
What Social Media Do Americans Love the Most?

What Social Media Do Americans Love the Most?

By | Digital Marketing, Facebook Marketing, Instagram, LinkedIn Marketing, Online Marketing, Social Media Marketing, Twitter Marketing

According to a recent survey conducted by the Pew Research Center, just under three-fourths of American adults regularly use YouTube. Although it’s technically not a social media website, that shouldn’t matter in terms of marketing when it enjoys such popularity. Among people between 18 and 24, 94 percent visit the site often. As the second…

Read More