by VisionPath Marketing | Feb 28, 2023 | Social Media Marketing
Social media advertising is a type of online marketing that helps you reach customers and prospects on social media platforms. It can include paid ads on your favorite social sites like Facebook, Twitter, YouTube, or Instagram. Or, it can consist of sponsored posts... 
by VisionPath Marketing | Jun 17, 2022 | Social Media Marketing
Social media is a powerful digital marketing strategy for businesses. Done right, it can help you boost brand awareness, increase website traffic, and generate valuable leads. But there is an equal danger that personal social media can damage your business’s... 
by VisionPath Marketing | Nov 18, 2021 | Digital Marketing, Online Strategy, Social Media Marketing, Social Media Strategy, Video Marketing
Did you know that TikTok surpassed one billion users this year? That is staggering for an app that only launched in 2018. Business owners and marketing managers are taking notice of TikTok’s increasing popularity. It’s now becoming a new marketing avenue... 
by VisionPath Marketing | Apr 15, 2021 | Digital Marketing, Facebook Marketing, Internet Marketing, Online Strategy, Small Business Strategy, Social Media Marketing, Social Media Strategy
Finding a business that doesn’t have a social media presence is difficult these days. In fact, if you’re a small business without a social media presence, it is highly recommended to get one as soon as possible. But just having a social media presence isn’t enough.... 
by VisionPath Marketing | Mar 15, 2021 | Content Marketing, Digital Marketing, Facebook Marketing, Instagram, Internet Marketing, LinkedIn Marketing, Marketing, Marketing Strategy, Online Marketing, Online Strategy, SEO, Small Business Branding, Small Business Strategy, Social Media Marketing, Social Media Strategy
Google’s search algorithms and strategies are continuously changing and improving to help users better find the information they’re looking for. Who knows what they will think of next? Because Google is continuously checking and ranking websites, it can be... 
by VisionPath Marketing | Nov 30, 2020 | Social Media Marketing
If you thought it wasn’t worth it to create an Instagram profile for your small business, you may want to reconsider. Did you know? As of October 2020, Instagram has over 116 million active users. On average, 6 in 10 users log on daily, making it the second most...