by VisionPath Marketing | Mar 31, 2022 | Social Media Strategy
While social media has become an integral part of most digital marketing strategies, it can be challenging to achieve success with these platforms. Each social media site has its own nuances, and many have unwritten rules. When it comes to social media etiquette for... 
by VisionPath Marketing | Jan 1, 2022 | Social Media Strategy
You’re at the latest networking event where an entrepreneur tells you about all their success on Instagram. But wait. Didn’t you just read an article about how Instagram is passé, and all the cool kids are now hanging out at Tiktok? There’s no doubt... 
by VisionPath Marketing | Nov 18, 2021 | Digital Marketing, Online Strategy, Social Media Marketing, Social Media Strategy, Video Marketing
Did you know that TikTok surpassed one billion users this year? That is staggering for an app that only launched in 2018. Business owners and marketing managers are taking notice of TikTok’s increasing popularity. It’s now becoming a new marketing avenue... 
by VisionPath Marketing | Aug 15, 2021 | Social Media Strategy
As of 2021, there are about 3.78 billion social media users worldwide, or 48 percent of the entire population. About 54 percent of these users use social media for researching products to purchase. You can leverage Facebook or Instagram and grow your business with... 
by VisionPath Marketing | Apr 15, 2021 | Digital Marketing, Facebook Marketing, Internet Marketing, Online Strategy, Small Business Strategy, Social Media Marketing, Social Media Strategy
Finding a business that doesn’t have a social media presence is difficult these days. In fact, if you’re a small business without a social media presence, it is highly recommended to get one as soon as possible. But just having a social media presence isn’t enough.... 
by VisionPath Marketing | Mar 15, 2021 | Content Marketing, Digital Marketing, Facebook Marketing, Instagram, Internet Marketing, LinkedIn Marketing, Marketing, Marketing Strategy, Online Marketing, Online Strategy, SEO, Small Business Branding, Small Business Strategy, Social Media Marketing, Social Media Strategy
Google’s search algorithms and strategies are continuously changing and improving to help users better find the information they’re looking for. Who knows what they will think of next? Because Google is continuously checking and ranking websites, it can be...