How To Use Video Marketing Effectively in Your Small Business

How To Use Video Marketing Effectively in Your Small Business

The Internet has changed the way people do business, so it only makes sense that business owners change the way they advertise. Fortunately, they have a variety of opportunities available to reach potential customers exactly where they are. Some of these include...
Local Marketing: Grow Your Business Faster

Local Marketing: Grow Your Business Faster

If you operate a local business such as a restaurant or home improvement company, marketing at the local level is essential. As a marketing company that serves local small businesses, VisionPATH would like to share some tips that will help nearby customers find your...
Three Social Media Tips to Help Your Business Grow

Three Social Media Tips to Help Your Business Grow

You’re not alone if you feel frustrated by social media marketing or wonder if the effort you put into it is worth the return on investment (ROI). In a recent survey reported by Local Search Association, one in three business owners stated that they consider...
How to Successfully Market your Business through LinkedIn

How to Successfully Market your Business through LinkedIn

LinkedIn is a popular social media website among business professionals wanting to connect with others in their industry. Now that the site has been going strong for 16 years, business owners and CEOs of companies are increasingly realizing its value in marketing the...
Correct these 4 Content Marketing Mistakes to Generate More Traffic

Correct these 4 Content Marketing Mistakes to Generate More Traffic

While publishing high-quality content is important, it’s only half of the content marketing equation. The other half is promoting the content through effective marketing strategies. If your efforts are falling short of expectation, you could be making one of...
4 Strategies for Improving Customer Engagement on Instagram

4 Strategies for Improving Customer Engagement on Instagram

Even though more than 70 million businesses in the United States currently use Instagram for marketing or plan to in the future, most don’t understand how to make their account unique enough to capture the attention of potential customers. Below are four tips to...