Social media has revolutionized the marketing world. It’s instant, cost-effective, and it’s a way to communicate with your desired customers every single day. How you reach them is important, but it’s even more important to create lasting relevance that keeps your audience engaged with your content and excited for what’s next. Here’s what you absolutely…
As COVID-19 continues to impact our communities, you’re likely wondering what kind of affect this will have on your business, its practices and its client base. How are you going to keep your current clients, find new ones, and make sure your business stays satisfactory? At its core, client retention is all about developing and…
At a time when Charleston is normally gearing up for an influx of visitors from all over the world coming to our lovely city, we find ourselves fighting and working through one of the worst events since the Fire of 1861. Instead of volleying for business, we are working together to serve those in the…
It seems like everyone is online these days. People shop on their phones, do product research, ask questions and post reviews regarding their purchases and services experiences. Businesses now get remarkable business exposure online—both good and bad, depending on the performance of their products and services. According to several studies, between 69% and 90% of…
Opinions are mixed when it comes to using branding color in marketing. Some feel that using specific colors will entice consumers to take a desired action, while those at the other end of the spectrum feel that branding color makes no impact at all. As with most things, the truth lies somewhere in the middle….
If you operate a local business such as a restaurant or home improvement company, marketing at the local level is essential. As a marketing company that serves local small businesses, VisionPATH would like to share some tips that will help nearby customers find your business quickly and easily. Build a Website and Make Sure It’s…
Facebook advertising is continuing to skyrocket, and businesses around the globe are benefiting. Some, though, invest in ads but keep returning lackluster results. If you fall into this category, you’re in the right place. There is hope! We want to help you learn how to tweak your marketing strategy and improve your Facebook ad performance….
Google’s search algorithms and strategy for connecting users to the information has changed significantly in recent years. Who knows what they will think of next? If your web traffic from search engines has decreased, or you’re not able to rank where you like, below are a few reasons why it might be a struggle and…
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