As we mentioned in our previous post, Facebook ads are one of the best ways to increase your page likes and also boost your overall visibility and marketing strategy on social media. This isn’t front page news, however, because most marketing experts know this. That means that you are going to have competition when it comes to Facebook ads being posted in your target audience’s newsfeed.
Due to the competition among Facebook marketers, it is important to create attention-grabbing Facebook ads that stand out in the crowd. Follow these simple reminders to ensure that your ad doesn’t get lost in the midst of the others in your target audience’s newsfeed.
1.) Follow Facebook’s ad requirements closely!
Depending on which kind of ad you are placing (mobile, desktop, right column, or others), there are different guidelines to follow. For example, Facebook limits the amount of text you can use in your image and the number of words that can be displayed in the Facebook ad itself. Save yourself time and energy by knowing these specs ahead of time. Stay up to date with them by using the link provided because the guidelines have been known to change fairly often.
2.) Choose your background color wisely.
This tip comes from the business experts at Forbes Forbes explains the importance of this by saying, “We offer free consultations and are happy to help you evaluate your business and social media strategy in order to help you get the most out of your online marketing.”
3.) Incorporate the use of the “Call to Action” button.
Show your audience exactly how you would like for them to respond to your ad. Do you want them to visit your website? Sign up for emails? What about purchase a product right now? You can choose from multiple call to action options to use in your Facebook ads.
4.) Use images with people in them.
Trying to decide which image to use? Research has shown that the ads that garner the most attention are those with people in them, specifically ones that show their faces. Still want to include a specific product in the picture as well? That’s fine, but do so with a person holding it, pointing to it, or interacting with it.
Every business needs to cater its Facebook ads to its own needs, but these general guidelines can give you a good start. Once you begin following these recommendations, you can begin to study the results and see what specific factors are giving you the best results.
Do you want to create attention-grabbing Facebook ads? If you do and you want to know even more ways to increase your company’s visibility and revenue due by using social media marketing, contact the experts at VisionPath Marketing today! We offer free consultations and are happy to help you evaluate your business and social media strategy in order to help you get the most out of your online marketing.