Has your content marketing strategy gotten a bit dull lately? Do you want to revive your current plan but aren’t sure how? Don’t be discouraged if you feel like you are at a standstill with your current content marketing plan; rather, try the following five recommendations for reviving your current strategy.
1. Research and study what your competition is posting.
Keep an eye on your competition and other similar businesses and see what appears to be working for them. Look for the posts that got the most likes, shares, and comments, and see how you can emulate that content in a way suited towards your company and goals. In addition to seeing what is popular among their users, analyze their posts and content individually, looking to see which ones have the most engaging hooks, which ones have strongest calls to action, and which ones make you want to buy their products or use their services. Then, incorporate your findings into your own content.
2. Study additional content from companies by doing a quick Google search.
There are likely other companies around the country that have similar products and services as you do. Research these on Google and see which ones seem to be getting the most traction in both search results and social media feedback. Then, just as you did with your local competition, analyze their posts and media to see what seems to be leading towards their success. Then, do your best to emulate that in your own content marketing, and learn the trends that seem to be developing, as well.
3. Stick with what’s working!
Have you seen success in the past with a certain content marketing strategy? Don’t be afraid to repeat it again. If something is working for your clients, there’s no reason to change just for the sake of change. One of the best ways to determine what has worked and what hasn’t is by looking through the analytics provided by your social media channel itself, and to then compare them to sales periods to see how they line up. You’ll want to know which campaigns not only drew people in but also (and even more importantly) which ones converted followers into customers and clients.
4. Poll Your Audience.
That’s right; when in doubt, ask them! Ask your followers what they would like to see from you regarding your social media postings and content marketing strategy. In addition, ask them more about your company as a whole. Ask whether there are certain products and services they would like to see you offer that you don’t currently, or if there may be little tweaks and changes they would like to see.
Once you have done your research, it’s time to implement your findings! If you are unsure of what to do next or even how to properly do the research, contact the experts here at VisionPATH Marketing. We would love to help, and consultations are always free.