You’ve probably heard the phrase “Content is king,” but what does that mean for your small business? Marketing strategies that implement content creation are almost guaranteed to see better results and drive needed attention to their websites and social channels. So what is content creation, and how can you implement it into your marketing efforts? Here’s our quick guide: 

What is content marketing?

Content marketing is the creation of high-quality content that serves the interests of your target demographics. This can be blogs, social media posts, videos, instructional guides, and any form of tangible, sharable content your team thinks of. This is an opportunity to get creative, and to get to know the issues your customers face daily and the best way you can serve to solve those problems. 

Often you see content marketing implemented through blog posts on a business’s website. Blog posts are a great tool in content marketing because they can be shared through social media to drive traffic to your website. With a smart strategy to develop Search Engine Optimized (SEO) content, you boost your chances to appear in Google-search results as well.  

Why is content marketing vital to your small business?

Content marketing does so much for your small business. First, it establishes you as a point of authority to your customers and target clients. By sharing information that speaks to their needs, you’re building trust and sharing expertise that will entice customers to choose you over your competitors.

A strong content marketing strategy is going to boost your business to those who might not have found you otherwise. Your posts drive traffic to your website, and make you more relevant to potential web searches. Not only is it easy to integrate and execute, you’ll see a great return on your investment in a short amount of time.

What does your content marketing strategy look like? 

With any strong strategy, it helps to start with your goals and determine your target audience. This will help you determine which forms of content creation are going to be most successful for you, and where you’ll see the greatest return on your investment. From there, track your progress and make improvements as you become more comfortable with the process. 

Your marketing strategy should be a recipe for success, and content marketing is like your secret ingredient that sets your business apart from the rest. If your small business isn’t getting the attention it deserves, it may be wise to hire a marketing firm. For the last 15 years, Visionpath Marketing has helped small businesses develop a smart, strategic approach to their marketing, with an emphasis on strong content creation to boost your business’s online presence. Visit our website today to schedule a free consultation.