Google Business Profile, previously called Google My Business, is one of the best ways you can promote your brand to locals. A Google Business Profile can bring traffic to your site, provide directions to your shop, feature popular products, and so much more.
It’s one of the easiest ways to help a small business with marketing, which is what we are here to talk about today.
So why your business should set up a Google Business Profile? Let’s take a look!
What Is Google Business Profile, Formally Known as Google My Business
Google Business Profile is essentially Google’s free business directory. Google profiles are a way for Google to keep up to date with local businesses as well as the locals in your service area.
Google Business Profile is an easy and free way for your business to get seen on Google Maps searches and basic online searches. As well as across all other Google products like Google+, Google Images, etc. Simply put: If you want people in your area to find you easily online, you need one in your marketing plan!
Who Can Use It?
Anyone can use this! Whether it’s brick-and-mortar stores or e-commerce shops, Google has your back. However, they do require that you have a physical building that customers can visit and you’ll need to provide the address (which cannot be a PO box anymore).
This service is not just limited to small businesses either. Even huge corporations such as Walmart have Google Business Profiles set up for their business locations.
Google My Business Benefits
There are many benefits for any business to have one set up, we’ve already mentioned a couple of them at the beginning of this article. Here are a few more!
Show in Google Map Searches
Having a Google Business Profile means that your business will show up in local listings and searches. If someone’s looking for a service or product like yours, they’re more likely to find you.
Builds Trust with Customers
Customers often judge a business by the level of information they have available. By having a complete Google Business Profile, you can build trust with your customers and show them that you’re willing to invest in their purchase decision.
Increase SEO Rankings & Traffic
If you want to increase your Google search rankings and traffic, then you’ll want to set up a profile. Having one will boost SEO and traffic to your site.
Helps Conversion Rates
When people are researching something, they can often be put off by not finding what they’re looking for quickly. A profile with complete information shows people that your business is legitimate and reliable, which will help conversion rates greatly.
Having a profile helps to provide more engagement with your customers because you can reserve tables, book appointments, get directions, and much more from a profile.
It’s Easy & Quick
Creating Google Business Profiles is easy and fast! Just about anyone can do it.
As you can see, there are tons of benefits to having this setup. If you want to improve your marketing businesses online, then setting up your Google Business Profile should be your next priority.
Here at VisionPath Marketing, we understand the needs of small businesses and have to know what it takes to grow online in our technology-based world. We have strategy-driven marketing that works!
If you have questions about Google My Business or need help setting one up for your business, let us know. We’re here to help!