When it comes to marketing businesses online, your website is an indispensable tool. Therefore, you should be doing everything in your power to direct as much traffic there as possible. One of the best ways to do this is to create a blog for your website. There are many surprising advantages to this tool and we’ve prepared this article to describe just that!

So, if you want to know more about how a website blog works at boosting website traffic and whether it’s right for your brand, stick with us.

What Is a Website Blog?

Before focusing on the benefits, let’s first clarify what a blog is. A blog is a section of your website that allows you to create regular content related to your brand. Many websites out there label their blog section as “News”, or “Articles” but this is nothing more than a literary choice.

Now that’s out of the way, let’s look at the advantages of using a website blog as part of your digital marketing strategy.

Drive Traffic to Your Website

We touched on this in the intro, now let’s dig a little deeper. The content in regular blog posts can help your website rank on search engines. While there are many SEO tactics that can be used to rank on Google, a blog has long proven to be one of the most thorough and effective ways to do this.

Regular blog posts can expand your keyword usage. This will increase the chance of being ranked progressively higher on search engines as time goes on.

Create Meaningful Content for Your Clients

A website blog is a great opportunity to prove that your brand walks the walk. Whatever your brand represents, a blog is a fantastic channel at communicating its message.

Through your articles, you can share tips, questions, and discussions that relate to your potential clients’ needs. When they can see that you are a well of wisdom on appropriate topics, they are more likely to trust your brand and become full-fledged clients. This brings us to our next point.

Convert Traffic Into Leads

As we’ve seen above, a blog can be a meaningful line of communication between your brand and potential clients. One of the best ways to convert traffic into leads is by ensuring that each blog post has a call-to-action. This means that the conclusion of your post should direct your readers to a product/service or contact page. Creating strong calls to action will ensure that your posts are not just interesting reads but motivate people to interact with your brand.

Enhance Social Media Activity

The great thing about blog posts is that they are easy to share on social media platforms. You can quickly generate a buzz around your blog content by making the most of platforms like Facebook and Instagram. Once people on these platforms connect with your content they will start sharing your articles. This will generate traffic back to your website with very little effort.

If you make the most of the tools on each respective platform you may find innovative ways of advertising your brand through your blog posts.

Does My Website Need a Blog?

We hope this article has answered this question. Website blogs are one of the best marketing tools out there, so don’t ignore this strategy if you truly believe in your brand. Fortunately, you’re not on your own when it comes to marketing your website.

Here at VisionPATH Marketing, we have everything you need to be equipped in the world of digital marketing. So, to find out more about how we can help you and your brand, contact us today.