By now, you most likely have a social media marketing plan in place. (If you don’t, it’s okay – keep reading!) But simply having a social media marketing plan in place does not mean that your business is safe or even on the right track. In fact, if not done right, it is possible that your social media marketing plan could actually be hurting your business instead of helping! Keep reading to find out how.
Not Knowing How Often to Post on Social Media
This is a huge problem for many businesses! If you are posting too often or not enough, you could be driving customers away or losing out on potential clients. For example, if you are posting too much, you could become an annoyance to your clients and customer base, causing them to unfollow you or to hide your posts. But if you do not post enough, the client and customer base that you have will not see your posts often enough to give you the kind of top-of-mind awareness needed to keep them engaged with your business.
Not Knowing Current Trends on Social Media
Trending topics on Twitter, Facebook, and Instagram are key for increasing the visibility of your business. If you are able to identify the trending topics within your industry, you can use these trends to create hashtags and other content to tweet out that will lead people to your website. Not using these trends can cause you to miss out on potential new clients and customers.
Not Knowing Facebook’s Current Ad Promotion Guidelines
Facebook is a social media giant for a reason: they change their product based on customer and user needs. This can be good and bad. One challenge for the social media marketer is that this means Facebook is constantly changing its algorithm for which ads and promotions are most visible. To keep your promotions in the highest number of feeds possible, you need to keep up with the guidelines. Otherwise, you could be missing out on massive amounts of views and engagements and, in turn, potential clients and customers.
Not Knowing Your Target Audience
There is no bigger issue for a business than not knowing your target audience. In order to know which trends to follow, which times to post, and which items to promote, you must know your target audience and how to reach them. This is the first and most important step to ensuring that you are making the most of your social media marketing and not harming your business while doing so.
If you want to get started with a social media marketing strategy or want to revamp your current one, contact the content marketing strategists at VisionPath Marketing today. Consultations are always free!