Facebook Live is a great tool for online marketing, both for small businesses and larger ones. Social media giant Facebook introduced the Facebook Live feature to capitalize on online video trends and to compete with Twitter’s Periscope as well as other social media players such as Snapchat.

Introduction to Facebook Live

The Facebook Live feature allows users to broadcast a live video feed to their followers. In this live stream, Facebook users can comment, like, and love the post. The person posting the video is able to see these likes, comments, and loves in real time and can quickly respond to them (or choose not to). In addition, once the Live stream has finished, the video automatically uploads to the person or business page and is available for asynchronous viewing. Commenting and liking options are still available post Live-stream.

How do I get started with Facebook Live?

Getting started with Facebook Live is easy! The features for this tool are automatically built in to Facebook, so you don’t have to download anything extra to use the tool. Just be sure your Facebook and Pages apps on your smartphone are up to date.


To publish a Live Facebook stream, follow these simple steps:

  1. Open Facebook in your mobile Facebook app.
  2. Click publish.
  3. Choose the LIVE option.
  4. Start recording your video.
  5. Respond to comments and likes as you go.
  6. Click finish.
  7. The video will automatically post on your page.
  8. Continue responding to comments and likes on the posted video.


One of the best things about Facebook’s new Live feature is its simplicity. It is easy to use, and many of your followers receive notifications saying you’re Live. Plus, Facebook is giving priority to Live videos right now, so it’s a no-brainer to take advantage of this awesome marketing opportunity.


If you have questions about Facebook Live or need help learning how to incorporate this new feature into your social media marketing plan, feel free to contact one of our experts at VisionPATH. We are happy to help, and initial consultations are free. What do you have to lose?


VisionPATH Business Solutions offers personalized consulting and advisory services to companies large and small. We have a long-standing reputation of providing honest, individualized advice to our clients. No matter your need, whether it is to capture new market share, to streamline processes and cut costs or to add services and grow your business, you can rely on VisionPATH to provide you with honest advice to help you achieve your goals.