While outbound marketing interrupts people to deliver messages they may not want to hear, inbound marketing helps brands form connections by providing potential customers with personalized experiences and content right where they are. To grow as a company, it’s essential to create an inbound marketing strategy that gives people a positive impression of your company. This will make them more likely to do business with you in the future.

Create Valuable and Authentic Content

Content marketing includes anything that provides a benefit to your reading or listening audience without placing any expectations on them. Although most content includes a soft sell, its main purpose is to answer a question, offer advice, or guide people towards a solution. Hopefully, the solution will involve your company’s products or services.

Blog posts, videos, and free eBooks are just three common examples of content marketing. It must be credible and of the highest quality to attract attention in the busy online space. While getting people to sign up for an email list or notification of new blog posts isn’t the same as making a sale, content marketing can help people take the actions that eventually leads them to make a purchase and become a loyal customer. With content marketing, the goal is always to attract, engage, and delight every person who interacts with your company’s publications.

How to Attract

We briefly touched on how to attract new customers above. To reach the greatest level of success, it’s important to take things a step further and use a search engine optimization (SEO) strategy with your content. This involves targeting specific keywords and phrases that relate to what your company offers customers. SEO is just one of the services offered by VisionPATH Marketing to help you reach your inbound marketing strategy goals.

How to Engage

Attracting a customer to your business will only go so far if no one follows up on the lead. You or a member of your customer service team should contact each lead as soon as possible to thank him or her for expressing interest and to determine if the lead has further questions. This helps to build trust and spark the desire to build a long-term relationship with your company. At this stage, it’s more important to sell potential solutions than a specific product or service.

How to Delight

The happiest customers feel supported by a company before, during, and after a purchase. Achieving this goal means that your customer support team should act in the role of an advisor or expert in helping customers reach decisions. Making periodic contact to see how a customer is faring with a purchase and inviting people to share their honest feedback makes them feel cared about as a person. After all, no one wants to feel like a number that a company forgets about the minute they finally buy something.

Need More Help with Your Inbound Marketing Strategy?

VisionPATH Marketing offers a free strategy session for all new clients. We look forward to meeting you and helping you develop or expand a successful inbound marketing strategy for your company.