HOMESCHOOL ASSOCIATION
Online Marketing for
Virtual Schools
in Charleston, SC
Although the largest homeschool association in the state, the South Carolina Association of Independent Homeschools (SCAIHS) was experiencing stagnant growth and a budget that was so tight that it only allowed for the most basic operations.
The association did not have a specific marketing plan. A website was established, but not optimized and social media was not well utilized.
In discussions about ideas to increase membership, a board member recommended VisionPATH marketing.
VisionPATH started with an in-depth discovery process in which the team got to know the SCAIHS board members and staff, their mission, and the association’s unique strengths. After learning about the organization, visionPATH created a plan to reach specific needs and goals:
Identify The Target Audience & Their Online Behavior
Create A Consistent & Complete Online Presence
Increase Social Media Visibility & Drive Web Traffic
Produce Content That Establishes SCAIHS As A Trusted & Expert Resource
Maximize Search Engine Optimization Through Web Design & Keyword Optimized Content
Create A Clear Mechanism for Requesting Info & Enrolling
As a key part of the SCAIHS growth plan, VisionPATH implemented a Customer Relationship Management (CRM) system that uses both automated and custom tracking and response to inquiries while also maintaining communication with current members.
1. Identify and segment audiences.
2. Make newsletter messaging more consistent and effective.
3. Create email campaigns that nurture new inquiries and exisiting students.
4. Create a review and referral system with current members.
1. Identify and segment audiences.
2. Make newsletter messaging more consistent and effective.
3. Create email campaigns that nurture new inquiries and exisiting students.
4. Create a review and referral system with current members.
VisionPATH also executed a visibility campaign to increase the number of people interacting with the brand online and grow brand awareness state-wide. This included:
Targeting areas of the state outside of the SCAIHS headquarter city.
Tracking reach, impressions, and engaged users specifically on Facebook.
Measuring engaged users in different areas of the state.
After VisionPath increased visibility online, multiple South Carolina regions saw massive growth in the number of engaged users:
By the end of 2021, SCAIHS was seeing nearly doubled online engagement year over year. This online engagement translated into real-world conversions.
%
2019 - 2021 Overall Student Membership Growth
New Inquiries in 2021
Added Student Memberships Since VisionPATH Campaigns Began
We at SCAIHS are just so pleased with our relationship with VisionPATH Marketing. When we started working with them, our budget was tight and membership growth was a concern. Since we partnered with them, they have improved our visibility throughout the state and our membership has increased greatly. If that wasn’t enough, VisionPATH has been so easy to work with, and their expertise has yielded undeniable results. Thank you, VisionPATH!
ARE YOU READY TO TAKE YOUR association TO THE NEXT LEVEL?
We are ready to help! Let’s discuss your goals for your organization and how we can help you stand out from your competitors. We’ll develop and manage a comprehensive digital marketing plan to help you meet your goals and grow your membership.
ARE YOU READY TO TAKE YOUR association TO THE NEXT LEVEL?
We are ready to help! Let’s discuss your goals for your organization and how we can help you stand out from your competitors. We’ll develop and manage a comprehensive digital marketing plan to help you meet your goals and grow your membership.