It’s no secret that Facebook is a social media giant and must have for any business looking to stand out in today’s world. And if you’ve used Facebook for even a small amount of time, surely you have noticed that the social media platform is constantly changing. New updates come out all the time, and one aspect that gets updated often is the algorithm the company uses for what is showing up in peoples’ news feeds.

In the latest update, Facebook adjusted the way that Facebook videos from companies appear in peoples’ feeds. So, in order to appear in more peoples’ feeds (or even just maintain your spot in the current feeds), it is important to adjust how your company creates and posts its Facebook Videos. To learn more about how to do this, follow these three simple tips.


Use Multiple Types of Facebook Videos.

Variety is the spice of life, and Facebook’s new update calls for quite a bit of spice in the video department. Any old video is no longer going to cut it on Facebook. Now, certain types are being prioritized according to Facebook’s algorithm. Facebook Live is a great video option, especially for hosting Q&A sessions or introducing new products or services. Another great video type is a narrative video that has a catchy storyline and interesting images.


Pay to Have Your Facebook Videos Boosted.

People always say that you get what you pay for. That is certainly true when it comes to the visibility of Facebook videos in their new algorithm. With increased users in both the personal and business realms of Facebook, there is an increased demand for ad space. This means that you are going to have to use more boosted posts to be visible. When boosting posts, though, be sure to target them using the ads platform for best results.


Increase the Visual Interest of Your Facebook Videos

Many Facebook videos are automatically muted, so if you are relying on music or other sounds to engage your audience, think again. Rather, ensure that your graphics are eye-catching and that they are intriguing enough to entice your audience to click on your video and unmute it. Having an interesting introduction is extremely important because that is what your audience is most likely to see.

Facebook Videos have proven to be a successful marketing tool, and there is no doubt that with the right videos, you will be able to increase not only your level of visibility but also your engagement.

If you aren’t sure how to go about improving your Facebook videos or if you want to start using them for the first time, contact our social media marketing experts at VisionPATH Marketing Group. We would love to help you maximize your marketing efforts. Consultations are always free, so contact us today.