Setting up a Facebook Business Page is similar to setting up a personal profile, but there are a few differences. For example, on a business page, you will have places to list your location, business hours, and website address. In addition, filling out your profile fully on your Business Page is extremely important.

Begin by fully filling out your business information. The more complete your page is, the more professional and polished it will look. One of the first things you will be asked to do is to select your business category and industry. Most likely, you will choose a category of Local Business or Place or either Company, Organization, or Institution. When deciding on your industry, you may not find one that fits yours exactly, but choose one that you think fits best. It is important not to skip this step as it helps people to find you more easily.

After appropriately categorizing your business, you can fill out the basic information. One of the most important fields to fill out is your website address. One of the best parts of social media is its ability to drive business to your website and place of business.

Once you have filled out your basic information, you need to upload a profile picture and a cover photo. Your profile picture will be visible to anyone who sees your page and also your comments on other’s posts and pages. Your cover photo will only be visible on your Facebook Business Page. When choosing a profile picture, keep in mind that this is the picture that is representing your company. Using your logo is a great idea if it is something that is easily recognizable. Using the same picture for all of your social media channels is often recommended so as to create brand unity.

Most often, a business’s profile picture is static; however, the cover photo should change occasionally because it is a great way to highlight your services, specials, or products. For example, if you are hosting a new event, use your cover photo as a way to advertise that. Or, if you offer different products and services during different times of year, be sure that your cover photo reflects what you are currently offering. It is not recommended to change your cover photo more than once a month, however.

Creating a Facebook Business Page is absolutely essential to having an effective online marketing strategy.  And creating it successfully can take a good bit of know-how and discernment. If you would like help setting yours up and also learning how to manage it, the social media marketing professionals at VisionPATH can help. Email us today at info@visionpath.com to schedule a free consultation.

VisionPATH Business Solutions offers personalized consulting and advisory services to companies large and small. We have a long-standing reputation of providing honest, individualized advice to our clients. No matter your need, whether it is to capture new market share, to streamline processes and cut costs or to add services and grow your business, you can rely on VisionPATH to provide you with honest advice to help you achieve your goals.