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Did you know that TikTok surpassed one billion users this year? That is staggering for an app that only launched in 2018.

Business owners and marketing managers are taking notice of TikTok’s increasing popularity. It’s now becoming a new marketing avenue for businesses to creatively increase awareness of their product or service.

TikTok doesn’t seem to be going anywhere. It’s only gaining more traffic, and businesses have a major opportunity to find potential consumers on this increasingly popular service.

Are you interested in promoting your good or service through TikTok marketing? Here is how to get started.

Why You Should Consider TikTok Marketing?

Video marketing is vital to business as 81% of consumers purchase products after seeing them in video advertisements. YouTube, Instagram for small businesses, and Instagram reels are highly popular for business marketing. And TikTok can be just as useful.

You may be tempted to brush TikTok off as some kiddy fad. But Gen-Z is not the only generation that uses TikTok. 38% of TikTok users are over the age of 30.

So why advertise on TikTok? Because it will appeal to a wide demographic through effective video marketing. Using TikTok for small business marketing has proven highly effective, and it would be crazy to let the opportunity pass you by.

How To Use TikTok For Business Marketing

One way you can use TikTok as a marketing tool is through the use of TikTok ads. Ads are relatively new to TikTok, and they come in the form of in-feed ads, branded hashtags, or video effects.

Brands can also build their customer base through influencer marketing. There are now several famous influencers making a name for themselves on TikTok. Brands can partner with those influencers who have the know-how and creativity to strategically place a sponsorship for the ad in their content.

Finally, brands can have their own TikTok profiles and create their own original content. You don’t have to be overly creative with this approach as it’s often effective to simply pay attention to trending content and attempt to replicate it in a way that is relevant to your brand. Good content is that which appeals to the interest of your audience, so knowing what trending content the audience will like can be a great guide in helping you create original content for your brand.

Follow these tips and you will start making TikTok a major driving source for your brand.

More Ways To Build Your Marketing Strategy

Now you know some of the basics of TikTok marketing. But there’s so much more that goes into it. That’s why our team at visionPath Marketing is here to help.

Our team of professionals is here to help you build an effective marketing plan. Our consultative toolbox approach covers all your digital marketing needs such as website design, social media, content creation, and much more. Get in touch with us today.