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When it comes to marketing, one golden rule that should drive your decision-making is that people routinely do business with those that they know, like, and, most importantly, trust. Getting your audience to trust you takes effort and must be earned. Once consumers have lost trust in a brand, it takes time and intentional steps to rebuild trust through digital marketing efforts.

3 Ways to Rebuild Trust Through Digital Marketing

Statistics show that “96 percent of consumers don’t trust ads,” including ads they come across online. Discover a few steps to help rebuild consumer trust through digital marketing efforts.

1. Credibility on Social Media

In the internet era, people have grown much more wise about the public-facing facades that businesses and individuals can craft. The best way to ensure your marketing and brand pass the “smell” test is to promote what your current/past clients are saying about you. 

Utilize customer testimonials in your digital marketing to show the world what real people say about your goods and services. People like to see that other people who are like them and have needs like theirs are happy with the value you provide. They are more likely to trust your brand if they see other people trust it first.

Another driver of credibility on social media is your engagement on different social platforms. Posts with likes, shares, and comments help show that you’re a legitimate brand and are familiar to the broader market. 

The biggest key to social media credibility in digital advertising is ensuring consistency in messaging across the board. You don’t want to raise concerns or foster distrust by presenting conflicting information on your socials. Consumers today may do a deep dive into your internet presence before making a buying decision. So, make sure that your Facebook, Instagram, website, and other outlets are all voicing the same messages.

2. Communicate Effectively

You can have the greatest product or service offering on the internet, but if you can’t clearly and effectively communicate your value proposition, your product will likely never take root with your intended audience. 

When communication is unclear, consumers must spend more time and effort deciphering what you’re trying to say. With the ability to divert their attention in mere seconds, most consumers will not bother trying to figure it out and instead move on to whatever grabs their attention next. In turn, you miss out on potentially valuable clients.

Ensure all your copy is grammatically correct, clear in your messaging, and concise for the best chance to grip your intended audience’s attention. 

3. Be Realistic With Your Offerings

People crave authenticity and realistic expectations when they make buying decisions. But the digital age of marketing has taught people to distrust what they see because much of it isn’t realistic, is fluffed up, and sets false expectations, leading to disappointment. 

It’s important to be genuine as you present your brand, what problem it solves, and what people can expect from it in order not to be flagged as inauthentic by consumers. Don’t make promises your business can’t keep. 

Acknowledge any potential blind spots. Don’t shy away from the times you’ve had to grow through a problem to deliver outstanding results. And don’t be afraid of criticism that you must respond to professionally along the way. When your brand has fallen short, it is to your benefit to truthfully acknowledge it in a way that shows your audience that you care about them and are intentionally working to improve their experience and offer them more value. 

Digital Marketing You Can Trust

At VisionPath, we can help you build (or rebuild) and maintain consumer trust in your brand through digital marketing. When you partner with us, we’re by your side with support and guidance every step of the way, offering a stress-free experience to help you reach your intended clients.