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As a business owner, it’s only natural to do whatever you can to help promote your business. You know that social media is important for marketing, but you don’t really know the best way to use it.

Using social media can be a great way to promote your business and stay connected with customers. However, it’s important to understand best practices to ensure you don’t make any mistakes that could cost you your following and your customers.

Ready to learn some tips for social media? You already know that you have to post frequently and that you need great pictures, so we’re not going to bore you with what’s already well known. If you’re serious about using social media as a business owner, we have some helpful tips for you to follow.

Think About Brand Identity

When you’re building your profiles it’s important to think about how your brand comes across. Brand identity does matter for businesses, and social media is a great way to show everyone your strong brand.

We always recommend using a logo as your profile picture on social media. It’s an easy way for people to identify you and helps build a strong association with your brand and what you stand for.

It’s also important to think about brand voice on social media. When you post content you want to make sure that everything “sounds” like your company. It would be strange to see a law office post memes or off-color humor, so make sure that everything you post sounds like your business and not like you.

Pick the Right Platforms

There are a lot of social media platforms your business could use, but you shouldn’t feel like you need to be on all of them. There are some platforms that tend to work better for certain industries.

Do a little research before you sign up for platforms that make sure you’re on the right one. Facebook is a good universal choice because of all of the advertising capabilities and features for businesses. Others you can take or leave.

LinkedIn would be a great platform for white-collar professional services, but may not be the best platform for a salon or restaurant. On the flipside, Instagram is a very visual platform it would be great for a hairdresser or cook, but it may not make sense for a lawyer or accountant to join.

Use Keywords and Hashtags

SEO doesn’t just have to end on your website. If you want to use social media the right way, consider using some of the keywords you use on your website and in PPC ads in some of your social posts and profiles.

Social media may not affect SEO rankings, but the links the platforms build can definitely help improve your overall web presence. When you use the right keywords you make it easier for people to discover you.

It’s also a good idea to stay up to date on trending hashtags. If you find a hashtag or topic you think you could comment on write up a post on the topic and try to get more followers from the natural momentum.

Get Social Media Help Fit for a Business Owner

If you’re a business owner that’s serious about marketing, you need to get on social media. When you take your brand into consideration, use the right keywords and hashtags, and pick the best platforms you’ll be amazed at what social media can do for your business!

Do you need help figuring out your social media strategy? Get in touch with us so we can help you create an awesome social presence.